CASE STUDIES

Urinal Salt Remover has had a successful run on Amazon since its launch in 2019. However, the company recognized the untapped potential to further increase their sales and wanted to explore new avenues. Aware of Amazon's allowance for product videos, they sought to leverage this opportunity to showcase their product in action.

Flip Lok launched in the B2B market, selling their commercial lock to schools to help schools defend themselves and keep their staff and students safe during any potential active threat situations. They then wanted to expand into the B2C market with their residential lock, but needed help strategizing on how to take their new product from zero sales to profits in a new market.

After the initial launch of a brand new pelvic floor wellness product, the client wanted to promote the product with strategic Facebook ads. She wanted to be confident that she was marketing to the ideal target audience with a compelling message. So, she needed to find somewhere to perform market research and jumpstart the social media campaign launch.

CreditNinja was looking to make a splash in the highly competitive industry as a relatively new personal loan company. Across the board, consumers are generally skeptical about a company saying they will finance a loan for them. They wanted to find a way to cut through the clutter of the national TV space, hoping for more engagement, brand awareness, and trustworthy credibility.

Med Manager wanted to find a profitable way to scale up and reach more customers beyond social media and PPC ads, so they came to Harvest Growth for us to run a successful national TV commercial.

95% of new products introduced each year fail. Pony Up Daddy knew they had a unique product, but they didn't know if it was unique enough to become a successful eCommerce business.

CampMaid saw immediate success from a simple video that showcased their product at a tradeshow and went viral within hours, leading to an immediate influx of orders, but when they produced more videos, they couldn’t figure out how to predictably scale their business. The product line is complex to show and difficult to digest in a 5 to 10 second video, so non-traditional social media video strategies needed to be custom developed.

Powerchute developed a great product that is quickly appreciated by any athlete that tries it, but they were struggling to get the word out with a relatively limited budget.

Even with a great idea, how can a brand new, small company compete in the hyper-competitive bedding category? And with a relatively limited budget from their new-found investors, how could they raise awareness and demand while profitably growing their business?

The cleaning products category is overcrowded with over $59 Billion revenue reported annually in the US. Harvest Growth was challenged to tap into this industry and obtain profitable results for the newly established company using prior experience in the category with successful brands such as OxiClean, Bona, and more.

Grillbot is the world’s first automatic grill-cleaning robot that gets the job done with a push of a button. It's easy to use, durable, and makes a great gift. Grillbot was originally available in thousands of retail stores, but due to low margins and profits, Founder Ethan Woods decided to completely change his strategy to focus only on direct-to-consumer.

When a brand new product with a high price point goes into the market, sometimes people need to see, touch, and experience the product prior to purchasing. So, when you launch a high price point product into eCommerce, it can be difficult to break through into the market to drive sales while increasing brand awareness and credibility. 

Boogie Board came to Harvest Growth looking to start doing paid social advertising in order to help increase the sales on their direct-to-consumer e-commerce space. They wanted to create a compelling campaign that would establish a paid social media foundation to quickly drive sales.

With a 65+ target audience, the challenge is overcoming the obstacle of the misconception that an older demographic won't be reached with a digital marketing campaign.

Even though GUND had no problem with brand recognition, they did face challenges when introducing new product lines to their brand. With retail being their core revenue driver, GUND turned to Harvest Growth to help launch their Peek-a-Boo animated plush line with a direct-to-consumer approach.

NuWave understood the power of infomercials on National TV, but was struggling to mimic the same direct-to-consumer strategy in the digital space. Previous efforts worked at small scale, but failed to maintain profitable results as the media spend would increase.

Now the #1 Laundry Stain Remover in the U.S., OxiClean was launched out of a garage in 1998 by Max Appel and his two sons, David and Joel. Initially, they built a 7-figure business selling OxiClean in trade shows, and eventually generated over $5 billion in total sales on HSN, through TV infomercials and in retail, and OxiClean is widely considered the biggest DRTV success in history.

ESPRO Sports Cleaner was developed by Steve Dean, a former University of Alabama football player and executive in a chemical company. Steve noticed a gap in the cleaning products market in that no cleaner was targeted at cleaning the stains and odors from sports uniforms.

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ESPRO Sports Cleaner secured distribution in every WalMart in America, but they were struggling to maintain distribution as awareness for their single-SKU brand was low.

The many features and benefits Sol-Lux offers consumers combined with higher price point led to a more complex messaging task with longer lead time until purchase.

While the product did have strong interest from consumers based on strong engagement rates online, once on the website there was a lackluster conversion rates.