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CASE STUDIES

Don't just take our word for it! We'll  let the numbers speak for themselves.

Checkout our case studies below that highlight some of the great direct response work we have done for our amazing clients including successful product launches, national TV infomercial campaigns, social media campaigns, and more! 

100 YEAR OLD RETAIL BRAND TURNED DIRECT- TO-CONSUMER POWERHOUSE & SOLD FOR $79.1 MILLION

Even though GUND had no problem with brand recognition, they did face challenges when introducing new product lines to their brand. With retail being their core revenue driver, GUND turned to Harvest Growth to help launch their Peek-a-Boo animated plush line with a direct-to-consumer approach.

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DELIVERING STRONG ROI BEHIND BIG MEDIA BUDGETS

NuWave understood the power of infomercials on National TV, but was struggling to mimic the same direct-to-consumer strategy in the digital space. Previous efforts worked at small scale, but failed to maintain profitable results as the media spend would increase.

nuwave harvest growth agency social media

OXICLEAN STARTED IN A GARAGE AND WAS LATER SOLD FOR $325MM!

Now the #1 Laundry Stain Remover in the U.S., OxiClean was launched out of a garage in 1998 by Max Appel and his two sons, David and Joel. Initially, they built a 7-figure business selling OxiClean in trade shows, and eventually generated over $5 billion in total sales on HSN, through TV infomercials and in retail, and OxiClean is widely considered the biggest DRTV success in history.

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COMPANY WAS ACQUIRED AFTER A SUCCESSFUL DRTV AND ECOMMERCE CAMPAIGN

ESPRO Sports Cleaner was developed by Steve Dean, a former University of Alabama football player and executive in a chemical company. Steve noticed a gap in the cleaning products market in that no cleaner was targeted at cleaning the stains and odors from sports uniforms.

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ESPRO Sports Cleaner secured distribution in every WalMart in America, but they were struggling to maintain distribution as awareness for their single-SKU brand was low.

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BLENDED ADVERTISING STRATEGY YIELDS STRONGEST RESPONSE FOR NEW TECH PRODUCT LAUNCH

The many features and benefits Sol-Lux offers consumers combined with higher price point led to a more complex messaging task with longer lead time until purchase.

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RESULTS SKYROCKET WHEN ONE UNDERPERFORMING METRIC WAS ADDRESSED

While the product did have strong interest from consumers based on strong engagement rates online, once on the website there was a lackluster conversion rates.

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NEW PRODUCT LAUNCH WENT VIRAL WITH OVER 10 MILLION VIDEO VIEWS AND 18x ROI

95% of new products introduced each year fail. Pony Up Daddy knew they had a unique product, but they didn't know if it was unique enough to become a successful eCommerce business.

Pony up daddy case study harvestgrowth harvest growth viral marketing campaign social media agency facebook instagram amazon ecommerce shopify

COMPLEX PRODUCT ACHIEVED EXTREMELY HIGH ROI BEHIND UNIQUE VIDEO MARKETING CAMPAIGN STRATEGY

CampMaid saw immediate success from a simple video that showcased their product at a tradeshow and went viral within hours, leading to an immediate influx of orders, but when they produced more videos, they couldn’t figure out how to predictably scale their business. The product line is complex to show and difficult to digest in a 5 to 10 second video, so non-traditional social media video strategies needed to be custom developed.

campmaid case study harvest growth agency social media facebook instagram direct response viral

EVEN WITH A LIMITED MARKETING BUDGET, POWERCHUTE SAW IMMEDIATE SUCCESS!

Powerchute developed a great product that is quickly appreciated by any athlete that tries it, but they were struggling to get the word out with a relatively limited budget.

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PRODUCT STARTED WITH $10,000 IN TV MEDIA AND IS NOW IN THOUSANDS OF RETAIL STORES

Even with a great idea, how can a brand new, small company compete in the hyper-competitive bedding category? And with a relatively limited budget from their new-found investors, how could they raise awareness and demand while profitably growing their business?

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CROWDED CATEGORY NO OBSTACLE WITH SOLID MESSAGING STRATEGY 

The cleaning products category is overcrowded with over $59 Billion revenue reported annually in the US. Harvest Growth was challenged to tap into this industry and obtain profitable results for the newly established company using prior experience in the category with successful brands such as OxiClean, Bona, and more.

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WHAT CAN WE DO FOR YOUR COMPANY?

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