Don't just take our word for it! We'll let the numbers speak for themselves. Check out our case studies below that highlight some of the great direct response work we have done for our amazing clients including successful product launches, national TV infomercial campaigns, social media campaigns, and more.
HIGH PRICE POINT PRODUCT SELLS VIA DIGITAL DIRECT RESPONSE
When a brand new product with a high price point goes into the market, sometimes people need to see, touch, and experience the product prior to purchasing. So, when you launch a high price point product into eCommerce, it can be difficult to break through into the market to drive sales while increasing brand awareness and credibility.
93% INCREASE IN WEBSITE SALES DUE TO STRATEGIC PAID SOCIAL MEDIA ADVERTISING
Boogie Board came to Harvest Growth looking to start doing paid social advertising in order to help increase the sales on their direct-to-consumer e-commerce space. They wanted to create a compelling campaign that would establish a paid social media foundation to quickly drive sales.
OLDER DEMOGRAPHICS EFFECTIVELY REACHED THROUGH DIGITAL MARKETING STRATEGY
With a 65+ target audience, the challenge is overcoming the obstacle of the misconception that an older demographic won't be reached with a digital marketing campaign.
100 YEAR OLD RETAIL BRAND TURNED DIRECT- TO-CONSUMER POWERHOUSE & SOLD FOR $79.1 MILLION
Even though GUND had no problem with brand recognition, they did face challenges when introducing new product lines to their brand. With retail being their core revenue driver, GUND turned to Harvest Growth to help launch their Peek-a-Boo animated plush line with a direct-to-consumer approach.
DELIVERING STRONG ROI BEHIND BIG MEDIA BUDGETS
NuWave understood the power of infomercials on National TV, but was struggling to mimic the same direct-to-consumer strategy in the digital space. Previous efforts worked at small scale, but failed to maintain profitable results as the media spend would increase.
OXICLEAN STARTED IN A GARAGE AND WAS LATER SOLD FOR $325MM!
Now the #1 Laundry Stain Remover in the U.S., OxiClean was launched out of a garage in 1998 by Max Appel and his two sons, David and Joel. Initially, they built a 7-figure business selling OxiClean in trade shows, and eventually generated over $5 billion in total sales on HSN, through TV infomercials and in retail, and OxiClean is widely considered the biggest DRTV success in history.
COMPANY WAS ACQUIRED AFTER A SUCCESSFUL DRTV AND ECOMMERCE CAMPAIGN
ESPRO Sports Cleaner was developed by Steve Dean, a former University of Alabama football player and executive in a chemical company. Steve noticed a gap in the cleaning products market in that no cleaner was targeted at cleaning the stains and odors from sports uniforms.
ESPRO Sports Cleaner secured distribution in every WalMart in America, but they were struggling to maintain distribution as awareness for their single-SKU brand was low.
BLENDED ADVERTISING STRATEGY YIELDS STRONGEST RESPONSE FOR NEW TECH PRODUCT LAUNCH
The many features and benefits Sol-Lux offers consumers combined with higher price point led to a more complex messaging task with longer lead time until purchase.
RESULTS SKYROCKET WHEN ONE UNDERPERFORMING METRIC WAS ADDRESSED
While the product did have strong interest from consumers based on strong engagement rates online, once on the website there was a lackluster conversion rates.
ROI SOARS FOR NEW WELLNESS PRODUCT THROUGH STRATEGIC PAID SOCIAL MEDIA
After the initial launch of a brand new pelvic floor wellness product, the client wanted to promote the product with strategic Facebook ads. She wanted to be confident that she was marketing to the ideal target audience with a compelling message. So, she needed to find somewhere to perform market research and jumpstart the social media campaign launch.
THE POWER OF TESTIMONIALS
CreditNinja was looking to make a splash in the highly competitive industry as a relatively new personal loan company. Across the board, consumers are generally skeptical about a company saying they will finance a loan for them. They wanted to find a way to cut through the clutter of the national TV space, hoping for more engagement, brand awareness, and trustworthy credibility.
200,000 UNITS SOLD IN 2 MONTHS WITH SUCCESSFUL NATIONAL TV CAMPAIGN
Med Manager wanted to find a profitable way to scale up and reach more customers beyond social media and PPC ads, so they came to Harvest Growth for us to run a successful national TV commercial.
NEW PRODUCT LAUNCH WENT VIRAL WITH OVER 10 MILLION VIDEO VIEWS AND 18x ROI
95% of new products introduced each year fail. Pony Up Daddy knew they had a unique product, but they didn't know if it was unique enough to become a successful eCommerce business.
COMPLEX PRODUCT ACHIEVED EXTREMELY HIGH ROI BEHIND UNIQUE VIDEO MARKETING CAMPAIGN STRATEGY
CampMaid saw immediate success from a simple video that showcased their product at a tradeshow and went viral within hours, leading to an immediate influx of orders, but when they produced more videos, they couldn’t figure out how to predictably scale their business. The product line is complex to show and difficult to digest in a 5 to 10 second video, so non-traditional social media video strategies needed to be custom developed.
EVEN WITH A LIMITED MARKETING BUDGET, POWERCHUTE SAW IMMEDIATE SUCCESS!
Powerchute developed a great product that is quickly appreciated by any athlete that tries it, but they were struggling to get the word out with a relatively limited budget.
PRODUCT STARTED WITH $10,000 IN TV MEDIA AND IS NOW IN THOUSANDS OF RETAIL STORES
Even with a great idea, how can a brand new, small company compete in the hyper-competitive bedding category? And with a relatively limited budget from their new-found investors, how could they raise awareness and demand while profitably growing their business?
CROWDED CATEGORY NO OBSTACLE WITH SOLID MESSAGING STRATEGY
The cleaning products category is overcrowded with over $59 Billion revenue reported annually in the US. Harvest Growth was challenged to tap into this industry and obtain profitable results for the newly established company using prior experience in the category with successful brands such as OxiClean, Bona, and more.