Grillbot Achieved Their Best Year Ever, Year-After-Year, With D2C Advertising!
BACKGROUND
Grillbot is the world’s first automatic grill-cleaning robot that gets the job done with a push of a button. It's easy to use, durable, and makes a great gift. Grillbot was originally available in thousands of retail stores, but due to low margins and profits, Founder Ethan Woods decided to completely change his strategy to focus only on direct-to-consumer.
CHALLENGE
Despite earning millions of dollars in retail revenue, the margins and profits were low. Ethan came to Harvest Growth for help on how to enter the new territory of the B2C
e-commerce market to grow his business.
STRATEGY
The team at Harvest Growth strategized with Ethan to come up with a plan to transform the Grillbot business from brick & mortar to B2C through a national DRTV advertising campaign supported by digital video marketing. HG then scripted and produced the Grillbot infomercial and related digital video ads.
THE CAMPAIGN
RESULTS
The B2C campaign was so successful that Grillbot grew e-commerce sales to several times what the brick & mortar business had been . He focused all of his advertising dollars on the B2C campaign to grow top-line revenues and bottom-line profits. The original infomercial still runs today and has only been slightly updated by the Harvest Growth team throughout the years to fit the season or to renew the messaging.
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