CROWDED CATEGORY NO OBSTACLE WITH SOLID MESSAGING STRATEGY

BACKGROUND

Cleaning supply manufacturer of 20 years to launch a new stain remover product via eCommerce obtaining profitable ROI on advertising campaign. Advertising strategy to include blended digital via Facebook, Instagram, and Amazon. 

NP9, harvest growth, cleaning product, tv marketing, direct response agency, direct tv ads, marketing
green cleaning products, harvest growth, direct response marketing, infomercial, marketing agency, product launch

CHALLENGE

The cleaning products category is overcrowded with over $59 Billion revenue reported annually in the US. Harvest Growth was challenged to tap into this industry and obtain profitable results for the newly established company using prior experience in the category with successful brands such as OxiClean, Bona, and more.

STRATEGY

In knowing and validating through market research the skepticism consumers hold for cleaning products "really working", Harvest Growth knew the key messaging point for NP9 would need to tackle that obstacle head on. Thus, an extremely strong satisfaction guarantee combined with the founder himself as the pitch person in all creative was established and implemented as the launch messaging strategy.

NP9, harvest growth, direct response tv, direct tv ads, tv commercial production, direct tv ads, direct television

RESULTS

Achieving above average Click-Thru-Rates, Video Views, and Engagement, NP9 was able to obtain profitable campaign ROI within a matter of weeks using Harvest Growth's messaging strategy combined with digital media buying aimed at delivering conversions (sales).

harvest growth, tv marketing, advertising agency, tv advertising, social media marketing, direct tv ads

WHAT CAN WE DO FOR YOUR COMPANY?

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