DELIVERING STRONG ROI BEHIND BIG MEDIA BUDGETS ONLINE

BACKGROUND

NuWave is a forerunner in the small appliance industry, NuWave was the first to combine infrared, conduction and convection heat in its flagship product: The NuWave Oven. NuWave continues to pioneer small kitchen appliance technology, offering convenient and healthy cooking solutions to millions of families worldwide.

Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth
Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth
Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth

CHALLENGE

NuWave understood the power of infomercials on National TV, but was struggling to mimic the same direct-to-consumer strategy in the digital space. Previous efforts worked at small scale, but failed to maintain profitable results as the media spend would increase.

STRATEGY

We developed a disruptive paid social media strategy focused on scalability. By implementing dynamic creative built for the online consumer, price testing, adjusting mobile-centric website flow, and structuring the campaign for conversions, we were able to optimize the campaign for predictable growth with Key Performance Indicators being CTR (click-thru-rate), CPO (cost per order), Conversion Rate, and ROI (return on investment).

Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth

RESULTS

With monthly media spend well into six figures, we were able to deliver a profitable ROI as the media spend grew, and that even includes the “testing phases” as we prepped for scale.  Once optimized, the campaign consistently resulted in an ROI 40% higher than our goal while spending thousands of dollars daily.

Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth

WHAT CAN WE DO FOR YOUR COMPANY?

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