DELIVERING STRONG ROI BEHIND BIG MEDIA BUDGETS ONLINE
BACKGROUND
NuWave is a forerunner in the small appliance industry, NuWave was the first to combine infrared, conduction and convection heat in its flagship product: The NuWave Oven. NuWave continues to pioneer small kitchen appliance technology, offering convenient and healthy cooking solutions to millions of families worldwide.
CHALLENGE
NuWave understood the power of infomercials on National TV, but was struggling to mimic the same direct-to-consumer strategy in the digital space. Previous efforts worked at small scale, but failed to maintain profitable results as the media spend would increase.
STRATEGY
We developed a disruptive paid social media strategy focused on scalability. By implementing dynamic creative built for the online consumer, price testing, adjusting mobile-centric website flow, and structuring the campaign for conversions, we were able to optimize the campaign for predictable growth with Key Performance Indicators being CTR (click-thru-rate), CPO (cost per order), Conversion Rate, and ROI (return on investment).
RESULTS
With monthly media spend well into six figures, we were able to deliver a profitable ROI as the media spend grew, and that even includes the “testing phases” as we prepped for scale. Once optimized, the campaign consistently resulted in an ROI 40% higher than our goal while spending thousands of dollars daily.
