top of page

COMPANY WAS ACQUIRED AFTER A SUCCESSFUL DRTV AND ECOMMERCE CAMPAIGN

BACKGROUND

ESPRO Sports Cleaner was developed by Steve Dean, a former University of Alabama football player and executive in a chemical company. Steve noticed a gap in the cleaning products market in that no cleaner was targeted at cleaning the stains and odors from sports uniforms.

Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth

CHALLENGE

ESPRO Sports Cleaner secured distribution in every Wal Mart in America, but they were struggling to maintain distribution as awareness for their single-SKU brand was low.

Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth

STRATEGY

Harvest Growth was hired to develop a direct-response television (DRTV) marketing campaign to help defray advertising costs and grow direct-to-consumer and retail sales.

Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth

RESULTS

With the help of a strong DRTV and e-commerce marketing campaign, ESPRO Sports successfully grew their retails sales and overall brand awareness, and the company was acquired in 2019 by Jelmar Products, the makers of CLR.

Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth

WHAT CAN WE DO FOR YOUR COMPANY?

Click below to book your FREE strategy call so we can see if we would be a good partner for you! 

bottom of page