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OLDER DEMOGRAPHICS EFFECTIVELY REACHED THROUGH DIGITAL MARKETING STRATEGY

BACKGROUND

While it is widely thought that an older demographic cannot be reached through digital marketing, statistics show that 40%+ of individuals aged 65+ are active on social media. We've had 3 different clients that specifically cater to a 65+ demographic. 

 

Client #1: Specialized Seating For Seniors

Client #2: Walking Sticks/Canes

Client #3: Lightweight Wheelchair Threshold Ramp

harvest growth, future of drtv, infomercial, direct response tv, tv marketing
tv advertising costs, tv advertising, direct response agency

CHALLENGE

Overcoming the obstacle of the misconception that an older demographic won't be reached with a digital marketing campaign.

STRATEGY

Using video marketing through paid social media, we aim to reach a 65+ audience with clear messages surrounding product education, a sense of urgency, and a reason to buy. 

Harvest Growth, direct response advertising, results, revenue, strategy

RESULTS

All clients obtained 3+ ROI across the board. On average, they all experienced an additional 20% lift on other sales channels, such as Amazon, as a direct result of the paid social media campaign. This shows that an older demographic is not only extremely active on social media, but they are a profitable target audience when effective advertising is used on social media platforms.

Harvest growth, marketing agency, marketing, social media marketing, real results, ROI

WHAT CAN WE DO FOR YOUR COMPANY?

Click below to book your FREE strategy call so we can see if we would be a good partner for you!