CREDIT NINJA CASE STUDY
THE POWER OF TESTIMONIALS
CreditNinja's installment loans give you access to funds in a safe and timely manner. With their unique online request process, it allows you to apply for a personal loan from the comfort of your home. That means no more long bank forms or slow-moving lines. Typically, you'll receive confirmation of the approved funding to help take care of your financial strains within one business day.
CreditNinja offers a fully online experience with a quick and easy application process, fast funding, and exceptional customer service. Since 2018, they have originated almost 200,000 loans to help nearly 150,000 people.
CreditNinja was looking to make a splash in the highly competitive industry as a relatively new personal loan company. Across the board, consumers are generally skeptical about a company saying they will finance a loan for them. They wanted to find a way to cut through the clutter of the national TV space, hoping for more engagement, brand awareness, and trustworthy credibility.
Since CreditNija is a service, creative and personal testimonials and customer experience are crucial to building brand credibility and trust with consumers. So, on top of a few other commercial spots, Harvest Growth produced a testimonial-focused commercial for national TV and paid social media campaigns.
As a direct result of the testimonial-focused commercial, CreditNinja got more site visitors, causing a lift on funded loans. The power of numerous testimonials established social proof for the brand allowing for the highest engagement rate and site visits for CreditNinja. The creative variation of the commercial that had a montage of testimonials outperformed all other creatives in every category. This increase revealed that testimonials brought CreditNinja the credibility they were looking for from these commercials on national TV and paid social media.