BOOGIE BOARD HAD A
93% INCREASE IN WEBSITE SALES DUE TO STRATEGIC SOCIAL MEDIA ADVERTISING
BACKGROUND
Boogie Board makes quality reusable writing and creativity products that help you play, create, learn, live, and work better. Their products are in major retailers across the globe, such as Walmart, Costco, Target, etc. In 2020, they began building up the e-commerce side of the business. See their full line of products at myboogieboard.com.
CHALLENGE
They came to Harvest Growth looking to start doing paid social advertising in order to help increase the sales on their direct-to-consumer e-commerce space. They wanted to create a compelling campaign that would establish a paid social media foundation to quickly drive sales.
STRATEGY
We worked with Boogie Board on initial video ideas for the paid social media campaign. We provided a strategic media plan to execute the ideas. From there, we built the campaign and got it fully running.
RESULTS
The initial campaigns that we ran helped Boogie Board grow website sales even more than they anticipated. Overall, the site was up 93% year over year. They beat their monthly forecast by 119%, which was a direct result of the paid social campaigns.
