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Caravan in the Desert

High Price Point Product Sells Via Digital Direct Response

BACKGROUND

Enduro Power launched in late 2020 and their lithium batteries are used in RVs, Boats, Off-Grid and Solar applications. Harrison Smiddy, owner and co-founder of Enduro Power, enlisted us for a number of fronts: e-Commerce strategy, monthly execution, web development, paid social media campaign, organic social media content, and assistance with the development of brand assets. 

Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth
Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth

CHALLENGE

When a brand new product with a high price value goes into the market for the first time, sometimes people need to see, touch, and experience the product prior to purchasing. Launching a product as such into eCommerce can create challenges of building brand trust, awareness and credibility to ultimately drive sales. 

STRATEGY

We started very broad to fully understand the audience, product usage, and other key marketing positions that would guide the campaign to continued growth. Once we gained learnings and data, we evolved our marketing campaign in a strategic way. This included adding influencers, refining the paid social media campaign, adding Amazon to the sales channel, and more.

Marketing agency, Digital marketing, infomercial, infomercials, infomercial companies, social media marketing, video production, facebook marketing, instagram marketing, DRTV, Harvest Growth

RESULTS

As a result of our website and campaign strategy, the paid social media campaign brought an ROI of over 4.0 in the first week and continued to grow week after week.

“With a very aggressive timeline for our launch dates, Harvest Growth was able to efficiently hit all of them while continuously finding new solutions for challenges that popped up along the way.”—Harrison Smiddy
Owner & Co-Founder, Enduro Power Batteries 

WHAT CAN WE DO FOR YOUR COMPANY?

Click below to book your FREE strategy call so we can see if we would be a good partner for you! 

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