200,000 UNITS SOLD IN 2 MONTHS WITH SUCCESSFUL NATIONAL TV CAMPAIGN
BACKGROUND
VivA Life produces products for patients with multiple chronic illnesses to help them organize their medications and information. The product used for this purpose is called Med Manager. Med Manager is a medical binder with a handle and shoulder strap that holds a wide variety of 10-24 standard pill bottles. It also includes a weekly pill planner and notepad. Also, there’s organizational space to keep medical documents on hand in the same place.
VivA Life wanted to find a profitable way to scale up and reach more customers beyond social media and PPC ads. They came to Harvest Growth with interest in running a national TV commercial.
CHALLENGE
Med Manager wanted to find a profitable way to scale up and reach more customers beyond social media and PPC ads, so they came to Harvest Growth for us to run a successful national TV commercial.
STRATEGY
We wrote the script, filmed, and edited their TV commercial. Along with that, we brokered agreements between designers and media buyers and set up their entire campaign. Finally, we created a landing page for their website that was suitable for National TV using Mojo.
RESULTS
Med Manager achieved a great ROI. In the last two months, they have sold 200,000 units as a direct result of the commercial.
