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Website First, Amazon Later

Before you consider having your product on Amazon, let's talk about why it's important for small businesses to begin by creating & maintaining a stellar website.

When you launch a product on eCommerce, every single consumer will end up on your website. Without a strong website, it's tough to make any marketing campaign successful. Through building hundreds of high-converting websites, we've learned the strategies that will help your brand achieve its maximum sales potential.

When you introduce a platform other than your own direct website, that platform will always take a percentage of your sales. And when a customer searches your product, generally the Amazon listing will come up before your website.

So, how do you get your product name out there without relying on Amazon? Build a website that is fully optimized to sell your product. From there, create a marketing strategy that will create customers. And, maintain a solid organic social media presence to back your brand up.

From email campaigns to highly optimized social media campaigns, there are so many ways to have successful small business growth. Whether you are just in the prototype phases or you have inventory ready to go, we will put together a marketing campaign built to grow your business into the next household name.

One of the great promises of the internet for small businesses was that it was going to eliminate the “middle man” – intermediaries between sellers and customers. Manufacturers could sell directly to end users instead of stores; retailers could stay in touch with customers frequently. —Rhonda Abrams, USA TODAY

With all of this said, Amazon can be an excellent space to increase sales and grow your company. When it does come time to launch your product on Amazon, we've got you covered. With almost 3/4 of US households being Amazon Prime members, Amazon is definitely a platform that can take your business to the next level. We can help build or optimize your Amazon listing with SEO, SEM, and Paid Traffic Campaign management.

Are you interested in launching or growing your product or service with Harvest Growth? Set up a free strategy call with us to discuss what we can do for you!


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