Longevity Meets Innovation: The Marketing Strategies Behind a 70-Year-Old Industry Leader
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Longevity Meets Innovation: The Marketing Strategies Behind a 70-Year-Old Industry Leader


Today, we talk with Jacob Beckstead, the Chief Marketing Officer of Bailey’s Group, one of America’s oldest and most trusted moving and logistics companies. Founded in 1952, Bailey’s has grown from a small family business in Provo, Utah, into a multi-location enterprise across Colorado and Utah while embracing cutting-edge marketing and operational innovations that keep it thriving in the digital age.


Jacob shares how Bailey’s Group is leveraging AI technology, data-driven marketing, and human connection to modernize a 70-year-old industry. From research surveys to crafting detailed, original content that ranks in both Google and AI search results, he reveals how brands can adapt and excel in today’s evolving landscape. You’ll also hear insights on managing small marketing teams, building customer trust, and why taking action beats waiting for perfection.


Whether you run an established brand or are just starting, this episode offers powerful lessons in adaptation, authenticity, and sustainable growth.



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In today’s episode of the Harvest Growth Podcast, we’ll cover:


  • How AI-driven tools and virtual surveys are improving customer experience and operational efficiency.

  • Why helpful and original content is key to being discovered through AI search engines like ChatGPT.

  • The role of clear communication and empathy in preventing negative reviews and building long-term trust.

  • How collaboration between customer-facing and content teams leads to more effective storytelling.

  • The importance of launching quickly, testing, and refining instead of waiting for perfection.

  • And so much more!


You can listen to the full interview on your desktop or wherever you listen to your podcasts.



Or, click to watch the full video interview here!



Planning a move or curious about how technology is reshaping the moving industry? Visit www.baileysgroup.com to explore Bailey’s Group’s moving resources, guides, and services that make every move smoother.


To be a guest on our next podcast, contact us today!


Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenue? Set up a free consultation with us today!




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