Today, we sit down with Steve Waddell, award-winning author of Valuepreneurs and the inventor behind the innovative Nasoni fountain faucet. Steve shares a complete roadmap for transforming an idea into a viable, profitable product, while avoiding the common pitfalls that cause 90% of startups and 95% of new products to fail. In this episode, Steve breaks down his Value Driven Product Development (VDPD) system, a proven 5-stage, 15-step framework designed to reduce risk, validate your...

Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth , Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now! In today’s...

Today, we talk with Jacob Beckstead, the Chief Marketing Officer of Bailey’s Group , one of America’s oldest and most trusted moving and logistics companies. Founded in 1952, Bailey’s has grown from a small family business in Provo, Utah, into a multi-location enterprise across Colorado and Utah while embracing cutting-edge marketing and operational innovations that keep it thriving in the digital age. Jacob shares how Bailey’s Group is leveraging AI technology, data-driven marketing, and...