Updated: Jan 10
At Harvest Growth, we have developed a system called the Perfect Launch, which is our "secret sauce" to maximizing a product's opportunity to succeed in the market.
As you can see from the video above, direct response marketing has evolved immensely over the past few decades and there is no sign of that slowing down anytime soon. For consumers and marketers who are keeping up with these trends, the evolution has been working in our favor. The technology, information, and reach-ability are only growing stronger for the marketers, and the ease of the ordering process allows consumers to get the job done faster and more conveniently. Everyone is happy in this scenario! However, this evolution has also contributed to the majority of new products introduced each year failing.
Numerous factors can cause new products to fail. According to Harvard Business Review, the biggest problem leading to product failures is lack of preparation: Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game. This hits the nail on the head for what we are explaining in the video above - if you neglect one aspect of your direct response campaign, then you may start to lose money with your advertising which becomes unsustainable for your business. Thus, if one little piece of the pie goes south then it can lead to product failure once in-market.
So, what is so great about the Harvest Growth the Perfect Launch platform? How will you benefit and why should you trust in our "secret sauce"?
Well just like you have probably spent countless hours, large sums of money, labor, and sweat towards creating your invention-- we have done the same to create, test, and validate the Perfect Launch platform to help defy the odds of product failure rates. Being in the product launch industry for over a decade, we have seen time and time again great, revolutionary products that should have been home runs, strike out completely. On the upside, we have seen products become million-dollar brands in a matter of months!
We wanted to develop a product launch platform to help inventors and entrepreneurs alike avoid common pitfalls and improve a product's chances of success in-market by combining our years of experience, qualitative and quantitative market research, on-point creative production, and utilizing the most accountable, data-driven, and scalable advertising medium - Direct response marketing!
Direct response marketing is what we call the "Marketer's Dream". Why? Because you are able to allocate - to the penny - your return on advertising spend. You are able to answer the question to "What's working and what isn't?". We see brands spend millions of dollars on advertising efforts, but not have the ability to hold those dollars accountable for any of the profit received from those efforts. Sure, you can make assumptions on a promotional lift, baseline growth, and such. But for new products entering the market, you simply cannot afford the luxury of not understanding how each advertising penny spent performs.
Thus, the Perfect Launch was born!
Not all products are the same, which means not all product launches should be either. With the Perfect Launch, we put together a product launch recommendation via our "secret sauce" platform that is tailored to your product or service to get in market with the best results. From there, we manage the entire process including creative production, third-party vendor management, and analyzing performance.
We know this is a lot to take in, and can even be a little overwhelming. So, we invite you to contact us directly to learn more and to ask any questions you might have about the Perfect Launch.
Not feeling social? You can learn more by clicking here to watch a video of Jon LaClare, CEO/Founder of Harvest Growth, explain in more detail.
What are your thoughts on this blog post? Do you have any topics you wish we would touch on in one of our future blog posts? We would love to hear your comments!!