Ken Yocum has been running a successful outdoor products business for years, and recently their success started to skyrocket when they started using direct-response television and Facebook video marketing to raise awareness and demand.
Today, you can find CampMaid Dutch oven accessories at Wal-Mart, Cabela's and dozens of outdoor retailers, and you can also find their products on Amazon or at CampMaid.com In this episode, Ken shares some of the difficulties he encountered during the early years as well as learnings that helped turn him into the success he is today.
All Harvest Growth Podcast listeners get a 20% discount at CampMaid.com with promo code "harvest"
To see the CampMaid videos referenced in our interview copy and paste these links into your web browser:
CampMaid Online Marketing Video produced by Harvest Growth: https://www.youtube.com/watch?v=7WPkkJqw4pU
Original Tradeshow "Viral Video": https://www.facebook.com/DIYPreparednessGetReadyNow/videos/vb.528130140664239/643982722412313/?type=2&theater
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