In this week's blog post, we unveil HG Marketing Tip #2: The Marketing Conversation where you will learn how to have effective conversations with your consumers aimed to convert them into customers.
There is nothing worse than being in a conversation with someone that seemed like it would never end (okay I guess there are a few other worse things...but you get my point!). Luckily for us as consumers, if an advertiser shows us a message that we don't relate to or find value in, we can choose to end that conversation immediately.
It may seem like basic marketing 101 that communication is vital to customer acquisition, But if that is the case, then why are advertisers now more than ever having conversations with their consumers that are all about how great THEY are instead of how great THEIR CONSUMER will benefit?
In the video below, Jon LaClare will walk you through some best bets on how to talk to your audience effectively. Share this one with your team, folks. Sometimes the "back to basic" lessons have the greatest impact.
What are your thoughts on this topic? Do you have any particular topics you'd like to suggest for future posts? We would love to hear your comments!!