Zorbent's Journey from Nuclear Cleanup to Household Solution
- Harvest Growth
- May 2
- 2 min read
In this special episode, Jon LaClare sits down with Marc Joest, the innovative mind behind Zorbent and a serial entrepreneur with over 25 years of hands-on business leadership. After years of working together, Marc opens up for the first time about the incredible journey of Zorbent — a product originally developed to encapsulate nuclear waste — and how it evolved into a household and industrial essential used across the country.
Marc dives into the science that sets Zorbent apart: a groundbreaking absorbent that doesn’t just soak up spills but locks them in with molecular-level encapsulation, keeping hazardous materials safely contained for over two decades. This isn't your typical absorbent—it's nuclear-grade.
You’ll hear how Zorbent landed partnerships with industry giants like UPS and Mobil 1 (ExxonMobil), and how Marc’s ability to listen, pivot, and innovate turned a single product into a 15-product line used in everything from wildfire disaster zones to flood mitigation efforts where traditional insurance falls short.
If you want a behind-the-scenes look at real-world innovation, problem-solving, and brand growth — this is the episode you don’t want to miss.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
The different ways to market to business buyers versus consumers
Why constantly improving based on customer feedback matters
How to find new markets related to what you already do
How to keep your product's quality while growing into new areas
And so much more!
You can listen to the full interview on your desktop or wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Visit www.zorbent.com to explore their complete products or find their products on Amazon.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenue? Set up a free consultation with us today!
Comments