What Today’s Marketers Get Wrong About Infomercials
- Harvest Growth
- 6 days ago
- 2 min read
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Warren, founder of Infomercial.com and one of the most respected voices in direct response and infomercial marketing.
With decades of experience spanning traditional DRTV, long-form infomercials, and modern digital campaigns, Jim breaks down what still works — and why the core principles of infomercials are more relevant than ever in today’s TikTok, YouTube, and CTV-driven world.
Together, Jon and Jim explore how to build marketing creative that actually converts, why long-form storytelling continues to outperform short ads for many brands, and how smart marketers blend TV and digital to scale profitably. They also dive into attribution challenges, creative burnout, audience connection, and where brands should start when launching a new product in 2026.
Whether you’re running Meta ads, launching on TikTok, testing YouTube, or considering TV for the first time, this episode is packed with timeless insights you can apply immediately.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
Why infomercials still work — even in a digital-first world
The biggest misconceptions about direct response TV today
How to create marketing videos with longevity (not one-hit gimmicks)
Why long-form content builds deeper trust and connection
The reality of attribution across TV, digital, and multi-screen viewers
Where Jim would launch a brand-new product right now (and why)
You can listen to the full interview on your desktop or wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Learn more at Infomercial.com.
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