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The REAL Reason Customers Pay More (with Andy Auble)


In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Andy Auble, entrepreneur behind Gluetread and Proof Razor, to explore how American manufacturing, fast product development, and customer trust can create a powerful competitive advantage.


Andy shares the story behind Gluetread, a unique off-road tire sidewall repair product that was born from a real problem and eventually grew into a patented solution trusted by off-roaders, agricultural users, and even organizations like the U.S. Border Patrol. He explains how early skepticism was overcome through product demos, customer reviews, word-of-mouth, and a bold Rubicon Trail “torture test” that proved the product could perform under extreme conditions.


The conversation also dives into Proof Razor, Andy’s premium Made-in-USA razor brand built around long-term quality, honest pricing, universal blades, and freedom from subscription lock-in. Unlike Gluetread, which created a new product category, Proof Razor competes in a crowded market—making its positioning, materials, customer experience, and manufacturing story even more important.


Andy also shares practical advice for founders, including why entrepreneurs should fail fast, test minimum viable products, get feedback from people outside their personal circle, and avoid getting stuck chasing perfection before launch.



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In today’s episode of the Harvest Growth Podcast, we’ll cover:


  • Why moving quickly can be a major advantage for American-made product brands

  • How domestic manufacturing can improve speed, quality control, cash flow, and relationships

  • The story behind Gluetread and how it solved a real off-road tire repair problem

  • How customer reviews, real-world demos, and torture tests build credibility

  • Why premium products need strong proof, trust, and clear positioning

  • How Proof Razor challenges the traditional razor-and-blades business model

  • Why founders should test minimum viable products before scaling too quickly

  • The importance of failing fast, setting goals, and learning from real customers


You can listen to the full interview wherever you listen to your podcasts.



Or, click to watch the full video interview here!




If you’re building a product business, launching a new idea, or trying to stand out in a crowded market, this episode offers practical lessons on product validation, manufacturing, brand trust, and long-term growth.


Want to connect with Andy or learn more about his products?



If you enjoyed this episode, be sure to subscribe and leave a review — and we’ll see you next time on the Harvest Growth Podcast.



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