Marketing A Completely Unique Product
How do you sell a product that doesn’t have a clear distribution channel and competes in a market that moves at a snail’s pace? Bryan Pate, the inventor, and founder of Elliptigo, stand-up bikes that work like an elliptical machine, shares his story that starts with the trial of being an Ironman athlete that can no longer run and continues with the innovation that was born from his personal struggle of looking for a running workout, outdoors, without the impact of running.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
Selling through distributors that may not understand how to sell your unique product.
Finding creative new marketing channels that aren’t obvious to outsiders.
Navigating inventory challenges in order to prepare your company for hyper-growth.
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