Millions Sold & Still Innovating — Boogie Board
Updated: Apr 13, 2021
Is it possible to have a growing line of products across numerous competitive markets while continually remaining successful and innovative? How can you get your product into major retailers across the country? Boogie Board shows us that the sky is the limit when you have a passionate, creative, entrepreneurial team working together.
Boogie Board is a highly successful consumer products company that makes reusable writing and creativity products using the best possible LCD technology. Boogie Board products include products for both children and adults in various markets, including education, healthcare, organization, creativity, and more. Boogie Board products are sold worldwide and at major retailers, including Target, Walmart, Sam’s Club, and Costco.
The continuing story of Boogie Board’s constant product innovation will help you learn how to create and maintain a business with a line of successful products. Dr. Asad Khan and Hunter Morris talk about how Boogie Board began, what makes Boogie Board so successful, and how consumer insights have field innovations over the years. Learn about previous successful innovations and new directions for further development in the coming years in this podcast episode.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
How to get your product into the retail space along with retail sales recommendations
Ways you can focus on listening to consumer needs to facilitate millions of dollars in sales
How Boogie Board was able to fight off knockoffs through innovation and get through launching the same week as the iPad
The ins-and-outs of the remarkable technology used to create Boogie Board products
And so much more!
About The Podcast Guests
Dr. Asad Khan is the Chief Executive Officer of Kent Displays. He has been with Kent Displays for over 26 years! Along with that, Dr. Khan is a member of the board of directors. He oversees the organization’s sales, marketing, technical, operational, and financial functions in his roles. As the Executive Officer, he is involved from start to finish in the crucial strategic planning for its technology and business interactions. To top things off, Dr. Khan holds more than 20 U.S patents and is an adjunct Professor of Chemical Physics at the Liquid Crystal Institute at Kent State University.
Hunter Morris is an award-winning Product Innovation & Design Leader at Boogie Board. Since 2009, Hunter has utilized his product leadership and creative thinking to help Boogie Board define an entirely new category of stationery products using LCD technology. These products have expanded into new markets because of Hunter, including kid’s toys and activities, education, and healthcare.
You can listen to the full interview by clicking here.
Check out Boogie Board’s extensive line of products at MyBoogieBoard.com, and use the code “HARVESTGROWTH” for 15% off your purchase.
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.