Amazon Growth Strategy: Listings, Ads & AI Explained
- Stanley Igboanugo
- 44 minutes ago
- 23 min read
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Nik Hall, founder and CEO of Revive Amazon Partners, to break down what it really takes to grow and scale a product-based business on Amazon.
Nik brings a unique perspective, having built and exited his own multi-million dollar CPG brand before launching an agency focused on helping other companies succeed on Amazon. Through firsthand experience, he’s seen what works, what fails, and why so many brands grow quickly—only to hit a frustrating plateau.
The conversation dives into the real drivers of Amazon success, from identifying the right products to scale, to optimizing listings for conversion, to structuring ad campaigns in a way that actually drives sustainable growth. Nik also explains why most brands focus too heavily on tactics like keyword bidding, while ignoring the bigger operational and strategic factors that ultimately determine success.
We also explore how Amazon’s evolving AI ecosystem is beginning to change product discovery, and what brands should be doing now to stay competitive as the platform continues to evolve.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
Why many Amazon brands plateau—and how to break through
How to identify which products in your catalog are worth scaling
The role of conversion rate and sales velocity in Amazon’s algorithm
Why most Amazon listings fail to convert (and how to fix them)
The difference between main images and A+ content—and when each matters
How campaign structure impacts your ability to scale profitably
Why pricing, reviews, and CPC determine your growth ceiling
The importance of operations, inventory, and supply chain in scaling
How Amazon’s AI is reshaping search and product discovery
A practical 90-day strategy for launching and growing on Amazon
You can listen to the full interview on your desktop or wherever you listen to your podcasts.
Or, click to watch the full video interview here!
If you’re selling on Amazon—or planning to—this episode provides a clear, practical framework for building a business that doesn’t just grow quickly, but continues to scale over time.
Want to connect with Nik?
Find him on LinkedIn or visit revivemp.com to learn more about Revive Amazon Partners and how they help brands grow on Amazon.
Interested in launching or scaling your own product? Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.
If you enjoyed this episode, be sure to subscribe and leave a review — and we’ll see you next time on the Harvest Growth Podcast.
Prefer reading instead of listening? Read the full transcript here!
[Jon LaClare]
If you sell products on Amazon or you're thinking about launching one, today's episode is packed with insights you can use right away. In this conversation, we talk about what actually makes an Amazon listing convert, why so many brands grow quickly and then suddenly plateau, and how new AI tools inside Amazon could change the way customers discover products. If you want to grow your product business on Amazon, you'll get a lot out of this conversation.
[Announcer]
Harvest the growth potential of your product or service as we share stories and strategies that'll make your competitors nervous. Now, here's the host of the Harvest Growth Podcast, Jon LaClare.
[Jon LaClare]
Over the past 20 years, our team has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue for our clients. On this show, we break down what actually works in product marketing with real stories, real strategies, and lessons you can put to work in your business right away. So whether you're getting ready to launch or looking to scale what's already working, you're in the right place.
Let's jump in. All right. So first of all, Nik, I want to welcome you to the show.
Thank you so much for joining today. Oh, thanks so much, Jon. I appreciate it.
And for our audience, Nik Hall is the founder and CEO of Revive Amazon Partners. He's been doing this a long time and helping businesses of all sizes succeed and really grow on Amazon with particular experience with some of the larger businesses. Not just a lot of startups, but many that are generating millions of dollars in revenue and potentially plateauing or really looking to grow.
So some of the tactics and strategies we're going to talk about, I really encourage our listeners to listen to this entire interview. You're going to gain a lot of valuable knowledge. Again, whether you're big or small or brand new to Amazon, this will be a great interview.
Before we jump into the Amazon stuff, though, Nik, I want to talk about your background. So talk to us about where you got started. Before you had this agency, you ran another business and then kind of learned your way through that.
And I think that's super valuable because you've run a product business before running an agency to help others. You know really how to do this behind the scenes from firsthand experience. So talk to us about your background.
[Nik Hall]
Yeah, I've always had the thought of doing my own business. When we were in college, I launched a couple of businesses. One was a complete failure, brought in $154 in revenue.
The next one was semi-successful with a window cleaning business. Very easy business. Easy to make some money, not easy to make a lot of money.
Then I started a gummy vitamin business. And we started at completely direct to consumer to start. This is 2016 time frame, where it was a little bit easier to actually scale.
Now, for the first year, we had no idea what we were doing. Custom built website, nothing on Shopify, not doing anything right, didn't understand anything marketing wise. And it took us a while to get up and running.
But then we started building that up pretty substantially, built it to multiple seven figures from just the DDC side. Then after that, we ended up building an Amazon business. I had a good friend of mine who built a $30 million, now it's a $50 million Amazon business.
And he's done incredibly well, mentored me through it. I figured out everything and we grew it substantially. After that, we went zero to 25,000 points of distribution, Target, Kroger, Walgreens, named the retailer we were pretty much in it, within about two years.
And during that time, I then started using other Amazon agencies. I used seven of them. And in that two-year time frame, while we were scaling hyper growth and retail, our Amazon dropped 15%.
So I finally took it back in-house and grew up 450% in three months. We were super fortunate about two and a half, three years ago, we ended up selling the business to a fairly large $2 billion company and decided what's next. CPG is tough.
Anyone that's in the CPG world understands that it takes a lot of cash and all of that. And so long story short, I knew my biggest issue was finding really good agencies because the really good ones are hard to come by, but they can help a ton. But the reality is 95% of them are not good.
And so I went out there and I talked to 18 different agency owners about their business. I also talked to a number of people in software, was looking at getting in one or the other. I'm like, my specialty is Amazon.
I know all these different things about Amazon. Why don't I just try to help a couple of people? So I started by helping a couple of companies going from $10,000 a month to half a million a month, number of other ones going from $100,000 a month to $450,000 within 30 days, just all these cases over and over and over.
And it then brought me to this business that was formed from a couple of really good relationships that I had that we were able to just transform their business. And so now we've been doing this for a good while, helping just a number of healthy, better, free CPG brands scale to the max on Amazon.
[Jon LaClare]
That's awesome. And I love your background that you have marketing a business on your own, because it forces you to really take ownership of every step along the way, where if you start day one in the agency world, it can be very good maybe what you do, but there's a different level of understanding and real ownership behind running businesses beforehand. And you obviously provide that value to your customers.
So what are some of the biggest learnings that you had or lessons that you had along the way during that several-year run of hyper success in the CPG world that have really helped you now to help others, other eCommerce companies now as an agency owner? Yeah. It's...
Gosh, it's such a good question.
[Nik Hall]
The reality is, gosh, it didn't feel successful during it. I don't know if anyone else feels like that as they've been growing their business. Back in the day, you're like, man, I lived off seven grand my first year, 17 my second year.
It got better and better throughout, which is fine. But understanding how the business runs is super important. I talk with business owners all the time.
I was just talking with a guy that is in the home improvement space, and he's looking at buying an Amazon business. And I'm like, dude, talk to me as much as you can through this stuff, because the worst thing to do is go into an industry that you don't understand and then get advice from people that don't know or the people that are selling you the business know so much more than you that they can kind of trick you into it or make you think it's easier than it is. And so having this operator mentality, Amazon is like the marketing of Amazon is one.
Honestly, I think it's a small part. The most important part is how do you operate the business? When you're buying, if you've got a six-month lead time, we can't hyper growth that company, because the reality is if you order today, it's coming in six months.
Well, that doesn't work. So if you've got something where I've got other people where their lead time is literally two weeks. And so we've got to figure out the full picture of how is their supply chain, do they have investors, are they fully self-funded?
And understanding all those parts of the business helps us to then make the strategic and right decisions on how do we scale this? Do we run it this way or this way? I always tell people, I'm like, hey, when we're meeting with clients, we're translating what they're saying into the reality of how we're actually going to run this business.
[Jon LaClare]
Yeah, I love that. And if we think back to a lot of these successes that you mentioned, some hyper growth, real opportunities. So there's the backend side, like you mentioned of, OK, we've got to make sure we've got inventory in place to be able to grow.
And there's a lot of backend steps that need to be taken to have that happen. But once you get over that hurdle, now we've got a business that can scale, short lead times, whatever it might be. What are the first things you typically look at when you bring on a new client and are really looking to be one of those examples, right?
Where you scale in a really hyper growth fashion?
[Nik Hall]
First thing I always look at, I look at this from a CEO level, then I go to a VP, then to a director, then to an analyst level where a lot of people start is the analyst or director level. You've got to figure out within your catalog of products, which ones do we actually go after? The 80-20 rule is as real as it gets in the CPG world, especially on Amazon.
What you think is going to win is not usually what wins. In fact, most of the time, what works in retail is the exact opposite of what works on Amazon. And so we go through and we do a real audit on like, not every single one of your products and figure out, hey, which ones do we actually want to go after and grow to be the most profitable that we can?
And then what we do is we do a full deep dive of how is the account set up? Because we don't want to just change the bids on certain keywords. That's not what does well.
What works well is right products, right structure, right keywords. People go the opposite way and they're fighting uphill the entire time. And that's why these companies have been stuck at doing 50,000 a month for a year and a half because their whole structure is messed up.
[Jon LaClare]
And you mentioned how, you know, the 80-20 rule focusing on the ones with biggest potential. Does that mean are they necessarily the ones that, you know, if they've got a portfolio of products, are we looking first at the products that are already doing the best or, you know, maybe represent the highest percentage of sales? Or do we look more at categories to really understand where the bigger opportunity is?
Help me understand exactly what you mean by that.
[Nik Hall]
Yeah, such a good question on that. So I honestly, I look at both. What's already winning, that's great.
We likely are going to be able to win even more if the data is showing all the right signs, right? Your conversion rate's good. Your cost per click's in a good spot.
Your ACoS is good. Return on investment, all that stuff. If all of that is in a good spot, we're going to continue to push.
However, what we will do is we will look at certain things. Now, fortunately, I've been in this space for long enough that if you say, hey, Nik, I'm looking at doing this type of product or give me a certain category or whatever, I'll tell you all the goods, bads, all the things with it, right? You got to look at all these metrics.
This one changes whenever you go to lawn and garden. This one's different when you go to supplements. This one's different when you go to grocery gourmet.
Fortunately, I've got enough knowledge that I can pretty quickly just fire off a couple of things, but usually we'll look within your catalog, figure out what are the best and the best return and the best profitability, and go through all of that and then see, hey, what does the competition look like? Because what we don't want to do is we don't want to go take, let's just say you've got a... I've got a buddy.
He does 300 grand a month with one product and 100 grand with five other products. What I don't want to do is I don't want to just take that $300,000 a month product and say, oh, let's just scale that because that may be at a peak. There may be no more room to grow.
So we may look at building profitability with that product, whereas these other five products, there may be two or three of them that we can look at that, hey, these have the potential doubling and we can get profitability up in three months. So it's very strategic on each of those.
[Jon LaClare]
That's good advice. And you talked a lot about things that get you to the product page, right? Keywords are a good example, making sure when people search for something around your product that they find your listing on Amazon.
Once you're there, it's about conversion. So what do you look at on existing listings when you've got a new client coming on board or trying to reinvigorate an existing client or whatever it might be? What do you look at in terms of, is it creative assets?
Is it the keywords and the kind of keyword stuffing in the title or the product description or A-plus content? What are the best areas to look at to improve conversion on an existing Amazon listing?
[Nik Hall]
Yeah, well, first thing, you've spent all this time R&Ding. You have all these things that you've done and are trying to work through and everything. And the biggest thing that you want to make sure of is, are you actually selling it the way that you built it, right?
So I was just talking with someone earlier today. They've got a, it's a home and garden product and they are trying to figure out how do they sell more? I look at the pictures.
It's a picture of this side and this side and this side and this side, no value. Where like, when you look at their product, he was like, dude, check this out on my wall. And he just shows me this little picture from his phone.
I'm like, dude, that looks cooler than what you just showed in the like professional picture. So their pictures are pretty, but they're not conversion focused. And so when you look at, when you look at a listing as a whole or an account as a whole, you go into the product, your main images for click-through rate.
You're trying to get more people to click through on your product. The next thing that you're looking for is you're looking at the next main images is it actually selling? Because people, people are sold with their eyes.
And so you want to see like, yes, from an image perspective, maybe it's lifestyle image, whatever, but also a text. And make sure it's very, very obvious. And then you got to go in the backend and figure out, okay, what are you actually converting on?
And are you converting better than the market? And that specific one. And so one of the big things I talk about with Amazon specifically is conversion rate and velocity.
This is all Amazon's A9 algorithm to the simplest degree is conversion rate and velocity. And everyone goes, well, isn't this the chicken and the egg? It sounds like a snowball.
The people that are already winning, they're going to win always. And I'm like, no, no, no. Amazon's smarter than that.
Amazon's a public company. They need more revenue and they need more profit, but they don't just make money. I think they're in the last two or three years, their revenue from customers has only gone up 91%.
I say only it's still pretty good. Their revenue from ads has gone up 387%. So they just charge more in the backend.
So when they say conversion rate and velocity, what do you have to do? You got to spend money on the ads and don't be wasteful with it. That's not the point.
You can still be really, really efficient, but in order for you to get ranked up to the top, those guys that never spend money, they'll just gradually drop, drop, drop, drop, drop. Because yes, it's important for Amazon to have really high conversion rate, but if that's the only dollars that Amazon's getting, they'll take someone else to build their numbers better, build more enterprise value.
[Jon LaClare]
So even if there's a competitor that might be crushing it in your space that you're entering in, but they stop running ads, you as a new entrant, a new product in that category could start to win out by having great metrics on conversion and velocity as well. I'm hearing you right. So you mentioned the listing quality.
So what's your advice on, there's the listing images and for the sake of our audience or the benefit of our audience, you look at any Amazon listing on the left side, you'll see several different images. You can click on it and they open up. Sometimes there's a video there.
Scroll down the page, they have something called A plus content, which looks more like a website, like a product website. So I know you know this Nik, but for the benefit of our audience. So what's the value would you say in your opinion between those two?
So do you feel like people are clicking through into all those several images at the top? Are they scrolling down? Where do you get the most bang for your buck between images up at the top versus A plus content at the bottom?
[Nik Hall]
So I look at all this on click through. We got to figure out the metric that's important for each one. So main image gets your click through.
Your next images are going to help to sell. If somebody goes past that, they are very, very interested. Now we are making the final pull.
A plus content is the final pull. You have no traffic. You change your A plus content.
It means absolutely nothing for your business. There's not gonna be any change because there's no traffic, means no conversion, means there's no difference or whatever. If you have good main image, bad secondary imagery, people are likely not going to go down further on the page.
So once you get the title, the bullets, the main images all set up, then you go into the A plus. And this is where you're really going to start selling like the secondary things that are important, right? And what I always go off on this is what are your competitors reviews?
What are your reviews? What are the good things? What are the bad things?
What are people saying in the market? Are you actually better than the competition? And if you are actually better or you can make yours better, then make those changes.
And then you can put those in that secondary A plus content.
[Jon LaClare]
Awesome. Thank you. You mentioned before too, how you've worked with several that have hit certain levels, might be 5,000 a month.
It might be 500,000 a month, but there's often a plateau that comes and you kind of alluded or got to the answer a little bit on this, but I want to talk specifically about that plateau. In your experience, again, different levels for every business or every type of product, but what really causes within Amazon these plateaus? And is there a nugget to look at first and really break through?
[Nik Hall]
Yeah. So I always look through the data first. And so I run my agency completely different than most everyone.
I'm not a hard seller. I'm here to help in any way. I believe in long-term relationships more than transactions.
And so the way that I always look through this is one, let's see. And I go through a full deep dive of like, does this product even have opportunity? And the reason why I do it from a business perspective is, I'm sorry, it's just not worth my time to work with someone for three months, right?
There's so much groundwork and all this stuff. It's not worth it. Even at a six month point, if I know I'm be running uphill backwards the whole way.
And so for me, honestly, I'm just trying to make my life easy, make your life easy, my life easy. You got a really good product and a really good market. Let's go.
But the reality is, I was talking with a company a number of weeks ago and they have eight of these products. One of the products, every competitor does a maximum amount of $3,500 a month, not worth it. I'm sorry.
And I don't mean this in a wrong way. No one should take it in the wrong way. $3,500 a month will net you three to 600 bucks at the end of it all.
No one's paying their bills with three to 600 bucks. And so you've got to have something where like, it actually makes meaningful difference. And so what we'll do is we'll look through the market and the first thing I looked through is, are you bringing enough revenue within?
Is there enough space that we can actually compete and actually bring enough volume in? Then we look at the competitor reviews and see how strong are they compared to us. You go look at car seats.
Car seats are really, really hard to win in. 4.8, 4.9 star, 50,000 reviews. The next is price comparable.
One of the biggest things that we found is that the absolute price, what is the dollars that are coming out of the customer's wallet is the most important factor. Whereas price per unit is the secondary factor. And then we look at the cost per clicks.
If the cost per clicks are eight bucks and you've got a $30 product, are you really going to convert 25, 30%? And that's a hundred percent A cost to you. One-to-one ROAS, that's not ideal.
So we always do the math on all that stuff. And then we just are super upfront. Hey, here's the formula.
Here's how it is. Now you tell me, would you really, I mean, you're not going to make money for nine months. Does it make sense?
Or hey, we should be able to, if as long as your conversion is X, we should be able to be this profitable. So we always just run the numbers and make sure it doesn't actually make sense. It doesn't make sense for us too.
[Jon LaClare]
So let's talk about AI for a minute. So what tools or how do you use AI or how has it helped in the management of Amazon campaigns or Amazon listings or whatever? Amazon programs really in general.
So how are you using AI today? That's really helped your business and your client's businesses.
[Nik Hall]
You know, the AI for Amazon right now is not necessarily ideal. Um, it's getting there. And there, I think I just saw it with something like $37 billion that they're taking a loan out for right now.
They got 200 billion that they're committing in 2026. I'm like, they're putting a ton of money into this stuff. This stuff is moving really, really quick.
What I will say is from an AI perspective, we had, we have tons of SOPs in the company and all these things on how do you, how do you navigate Amazon to all this other random things? All that stuff is changing so quick now that like, I mean, I would just be spending all day, every day and SOP videos, Claude, Chachapiti, all that stuff is doing a really good job of like instructional, right? I mean, this is even, how do I install my ring doorbell?
Those instructions on Claude or Chachapiti are substantially better than what they're already creating. So we are using some of the stuff there. I'm using Claude co-work in certain ways, whatever, more like internal business stuff.
Hey, what are my meetings today? Give me a background on these people, blah, blah, blah, all this stuff. Um, but in terms of like the AI within, um, it's, it's getting there.
I'm very, very close with the person that's leading AI for Amazon, Amazon ads. And so we're starting to see, like you can start to talk to your ads and you can engage with the backend of the ads and all of that. From, from softwares and tools, really right now, there's nothing that I've seen that's like amazing.
But what I will say is that from an Amazon standpoint of AI, so they've got Cosmo, which is on the backend. You got Rufus on the front end and Cosmo is taking all of this stuff, right? So I always give this example, me back 10 years ago, I made $7,000 my first year.
I was poor. And that's just the only way to say it. I couldn't afford anything, but I still went to the gym and I needed headphones.
So the only pair of headphones that I would buy were 15 or 20 bucks. And those things lasted three months. Today, while I'm not necessarily rich, but I'm not as poor as I was, I just buy the Apple AirPods period.
That's all I'm going to buy. And I'm going to buy the Apple, you know, I'm not some Apple snob, but the reality is it integrates so well that I'm just going to buy that. So my computer's a Mac, my iPad, my iPhone, my Apple watch, my Apple headphones, you know, et cetera, et cetera.
Amazon, if you go look up the best headphones, and I don't know if the Apple headphones are the best or whatever, but they work really, really well with all the things that I use. They'll go out. And before they're looking at conversion rate and velocity of everyone in America.
Well, the average shopper in America is your Walmart shopper or your Amazon shopper. Best deal, not best quality. At this point in life, I would rather best quality and not go buy 10 pairs of headphones a year.
I'd rather just buy one and replace them every two years or whatever it takes. And so now what it's starting to learn is this understanding like, hey, Nik is going to buy the Apple. And so for me, I'm going to get Apple at the top.
For Nik 10 years ago, he's still getting the $15 pair of headphones that we might as well put those on subscribe and save because they're going to break in two months.
[Jon LaClare]
So true. It's funny. I go there with my college age daughters are buying those cheapies every now and then.
And it is like every three months that are redoing it. But it's what you do at that age for sure. It makes sense.
That's a great way to describe it though. So the last question I have for you, I'll ask another one just to see if there's anything I missed. But before that, for anybody who's listening today that might be launching a new campaign, maybe they're successful outside of Amazon, but they're looking to bring a product into Amazon.
A high level, 60 second strategy. What would you recommend for the first 90 days to get a new campaign off the ground on Amazon?
[Nik Hall]
So skill is not your friend in this. What everyone tries to do is they go try to find a tool. They go try to find a solution.
They try to find these things that are solutions. What you've got to do is be very, very real. Quit saying that your 3.6 star product is better than a 4.7 star product. Figure out your issues and change that first. You've got to make sure that's good. Let's say you have a 4.7 star and everyone else is a 4.2. Cool. You've got the product right now. You got to get the marketing. With the marketing structure of campaigns is super, super important.
This is tactical. Most people do campaign, ad group, multiple products, multiple keywords. You cannot scale like that.
You can scale by increasing your budget, increasing your bid. There's a couple other ways, but just generically speaking. So you increase both those and what happens?
Amazon gives it to another product, another keyword, another isolate that single keyword, single campaign, single ad group, single product, single keyword. It's a little bit more of a headache. Don't go after 50 keywords.
Last thing that you got to do when you're looking at the relevance of the keywords, collagen is not a collagen gummy. When you type collagen in, it comes up to vital proteins, sports research, powder. Everyone that's typing in collagen.
First thing that comes to mind is collagen powder, not collagen gummies. And the way that you can test this is go in no scale here. Look at all the keywords on amazon.com or your marketplace and see what else comes up. The most common of them is what your product should fit exactly in there where people know exactly what it is. If you start doing that stuff, watch conversion rate versus the competitors. If you're beating, if you're 17% and they're 14%, you'll start to rank naturally.
If you're below them, figure out the things that you need to do. Change the price, fix the reviews, fix the product, do all that.
[Jon LaClare]
I love that. I didn't really, I think you nailed 60 seconds. It's amazing.
But that's such great value in there that everybody should listen to, especially for a new campaign. But maybe you're launching a new product under existing, you know, brand with dozens of products already on Amazon. But be careful and methodical in the approach that you follow.
And I think Amazon is different than other platforms. And so many people try to treat it the same as running a Facebook campaign that's going to a website, for example. They're different, right?
So on Amazon, you've got to find where people are searching. As you just said, you said it better than I did, but I want to reiterate a point here. They're looking for something specific.
And if you type in keywords that don't match that perfectly or specifically, they're going to find you among all these other products that they prefer. So even though you've got a story, if you could sit down and have a conversation with somebody, explain why your gummies are better than powders. Yeah, there's a story there.
Amazon's not necessarily the place to do that. And that's where off Amazon marketing can work really well, right? So you can share that story with user-generated content or usually see videos on TikTok, Facebook, Instagram, et cetera, what we call interruption marketing, right?
So selling a story or sharing a story with an audience of why gummies are better than powder, for example, right? Now you can do that outside of Amazon, draw them in, they'll find you on Amazon by looking up your brand, et cetera, but treat them differently. I love the way you said that specifically for Amazon.
So last question I have, is there anything that I didn't ask you that you think could be helpful for our audience?
[Nik Hall]
I think the biggest thing is when you're looking at this, this is one of the most difficult things that I've always had. And I think most of my entrepreneurial friends have within business in general is looking at something from a CEO level, a VP level, a director level, and an analyst level. You've got to back out for a second, whether it's going to walk and just think through from like a strategic level, quit going with your intuition.
Everyone says, oh, your gut, your intuition, all this stuff, whatever, the data's out there. The most obnoxious thing is like, you don't have to be so loyal to your product and to the way that it currently is. Consumers now tell you all of the things that they need to fix.
And so if you think your product's chewy and it's actually hard, from the consumer's words, it's not chewy enough. And so listen to consumers. This just makes things so much better.
The fortunate thing though, is those that are building really, really good brands today, Amazon's getting harder and harder. But Amazon will reward those that have really, really good products versus those that are just going after a Chinese Alibaba dropshipping type product.
[Jon LaClare]
That's great. This is super helpful. You can only share so much in 20 to 30 minutes.
I wish we could take hours to go through because nobody knows Amazon better than you. And you did a great job sharing it with our audience. I appreciate that.
If somebody wants to get a hold of your business and learn more about how you might be able to help them to succeed or perform better on Amazon, what's the best way to get a hold of you?
[Nik Hall]
Biggest thing for me is LinkedIn. And I'm trying to share my entire formula. I feel like it's my duty to serve and share to others.
So I'm sure in just about anything and everything through 2026, holding nothing back and happy to chat there, email, anything like that.
[Jon LaClare]
And if you want to find Nik's company online to discover their website, it's revivemp.com as in Revive Amazon Partners. Revive M as in Mary, P as in partner.com. And I do encourage you, if you have questions about Amazon, Nik and his company are a great resource to go after and really understand how to work it better.
Now, if you want to take the first step in growing your business outside of Amazon, you can also visit harvestgrowth.com and connect with our team and book a one-on-one conversation focused on your business. Well, thanks for listening today and we'll see you in the next episode.

