In this week's #UnboxingVideoMarketing series, we feature the 120 year old brand Gund and their latest product line: Peek-a-Boo Puppy, www.PeekaBooPuppy.com
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What is the Unboxing Video Marketing Series all about?
A lot goes on behind a successful product and the marketing campaign that catapults it into the marketplace. You may have a great product, but without the right marketing mix you won't get too far. Vice versa -- you might have a solid marketing campaign, but your product simply doesn't deliver on consumer expectations.
There are thousands of "product review" videos on YouTube where consumers give honest opinions about specific products. In our newest video series, our marketing experts do something similar where we analyze trending products, but we take it a step further and analyze the video marketing behind them as well. Because without both a quality product AND the right message, well... you know the result.
We will be "Unboxing" products and breaking down their messaging to help answer a few questions:
What makes this product so great (or not so great maybe...)?
What are they doing that makes them a trend - or go viral?
Is their messaging on point - or could it be improved?
What is unique about their positioning?
Where are opportunities for growth or scaling?
All of this and more will be answered in our Unboxing Video Series so you can better understand various tactics to apply to your growing brand and help take it to the next level.
What do you think about this unboxing video? Do you like the product and messaging? Let us know what you think by adding a comment below!