The Valuepreneur Blueprint: How to Build, Test, and Launch Products Customers Actually Want
- Harvest Growth
- 2 days ago
- 2 min read
Today, we sit down with Steve Waddell, award-winning author of Valuepreneurs and the inventor behind the innovative Nasoni fountain faucet. Steve shares a complete roadmap for transforming an idea into a viable, profitable product, while avoiding the common pitfalls that cause 90% of startups and 95% of new products to fail.
In this episode, Steve breaks down his Value Driven Product Development (VDPD) system, a proven 5-stage, 15-step framework designed to reduce risk, validate your customer, and ensure your product is truly ready for launch. From early concept development to funding strategies, including how Steve personally secured over $5 million in grants. This conversation is a masterclass for inventors, founders, and product creators at any stage.
You’ll also hear the story behind Nasoni’s creation, how Steve handled three major “black swan events,” and why starting with your customer is far more important than starting with why.
Whether you're developing your first prototype, considering licensing, or preparing for a full launch, this episode offers the insights you need to move forward with confidence.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
A killer strategy that helps you create products with immediate demand.
When to file a provisional patent to protect your idea without wasting money.
How to determine whether licensing or launching is the best path for your product.
Why adaptability and creativity are just as critical as capital in early-stage entrepreneurship.
How shifting your target customer can unlock entirely new funding and market opportunities.
And so much more!
You can listen to the full interview on your desktop or wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Want to learn more? Explore Steve’s book, resources, and frameworks at www.valuepreneurs.com.
You can also find Valuepreneurs on Amazon in four formats: audiobook, Kindle, paperback, and hardcover here.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenue? Set up a free consultation with us today!
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