The Marketing Mistake That Leaves Growing Ecommerce Brands Behind
In this episode, Jon LaClare sits down with Anderson Schoenrock, founder of Memory Ventures, whose entrepreneurial journey took him from investment banking at Lehman Brothers to nearly two decades of building, buying, and growing ecommerce businesses.
Anderson shares how a simple customer problem sparked his first business, Scan Digital, and how that company expanded into printing, Amazon sales, and third-party fulfillment. He explains why moving his business from California to Indiana improved its economics and how overlooked inventory and operational problems can eat away at profits even when sales are growing.
We also explore why centralizing marketing across multiple brands proved more difficult than expected, what Anderson learned from acquiring Crema Coffee Products, and why email marketing remains his top-performing channel for return on time and cost. You’ll discover how repeat purchases increase customer lifetime value—and how understanding that value can help you make smarter customer acquisition decisions.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
Why growing revenue alone isn’t enough to build a profitable e-commerce business
How overstocking, stockouts, and fulfillment inefficiencies erode margins
Lessons from expanding into Amazon and acquiring an e-commerce brand
Why individual brands need dedicated marketing attention
How email marketing drives repeat purchases and increases customer lifetime value
Why capturing an email address matters when shoppers aren’t ready to buy
You can listen to the full interview wherever you listen to your podcasts.
Or, click to watch the full video interview here!
If you’re launching a product, scaling an e-commerce brand, or managing multiple businesses, this episode offers practical lessons for building a stronger foundation for growth. To learn more about Anderson Schoenrock and his portfolio of businesses, visit MemoryVentures.com. For e-commerce fulfillment support, visit VictoryLaneSolutions.com.
Do you have a brand you’d like to launch or scale?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.
Comments