Does TV Advertising Still Work for Product Brands?
In this episode of the Harvest Growth Podcast, Jon LaClare welcomes back inventors Salim Mitri and Joel Switzer to discuss how they turned two practical product ideas—Snug Plug and Cord Daddy—into successful licensing partnerships with a major As Seen on TV company.
Salim and Joel introduce Cord Daddy, a new cable organization system featuring a patented cord-winding method and a built-in cord tester. They explain how designing a nearly turnkey product, protecting the intellectual property, and finding a partner whose existing portfolio complemented their invention helped them move from concept toward nationwide retail distribution.
The conversation also explores how their earlier success with Snug Plug prepared them for this opportunity. After proving demand through Amazon, their website, digital advertising, and a successful television campaign, they attracted the attention of Ontel Products and secured a licensing agreement that expanded Snug Plug into retail stores.
Salim and Joel share what inventors should accomplish before approaching a licensing or distribution partner, why the right partner can accelerate growth, and how television advertising now works alongside streaming platforms, paid social media, Amazon, and retail sales.
If you have a product idea—or an established online business that is ready to enter retail—this episode offers practical guidance for preparing your product, proving demand, and finding a partner capable of taking it to the next level.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
How to prepare a product for licensing
Why a turnkey product can lead to a faster launch and stronger licensing deal
How Snug Plug’s television campaign attracted a major distribution partner
Why proven online sales can strengthen your licensing pitch
How to find a partner whose portfolio fits your product
When to pitch retailers and distributors for a fourth-quarter launch
How TV, streaming, social media, Amazon, and retail work together
Why in-store placement can determine a product’s success
What founders do after a licensing agreement is signed
How persistence helps inventors bring their products to market
You can listen to the full interview wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Want to learn more about Salim and Joel’s products?
Visit SnugPlugStore.com to explore Snug Plug or CordDaddyShop.com to learn more about Cord Daddy. Both products are also available on Amazon.
Ready to launch your product or grow your brand? Visit HarvestGrowth.com to book a free consultation and learn about the Perfect Launch Blueprint, a process designed to clarify your audience, messaging, offer, and marketing strategy before you invest in media.
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.
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