Millions of Views on a Small Budget: Mudplugz’s Product Launch Strategy
What do you do when your product solves a real problem, but your advertising isn’t generating the growth you need? For Kevin Cost, founder of Mudplugz, the breakthrough came from an influencer demonstration that helped turn an unfamiliar product into something homeowners around the world wanted to try.
In this episode of The Harvest Growth Podcast, host Jon LaClare sits down with Kevin to explore how a Christmas Eve idea became an innovative drywall repair product and a growing business. A finish carpenter by trade, Kevin taught himself CAD and 3D printing, turned his kitchen into a product development lab, and brought Mudplugz from concept to first sale in roughly one year.
When his early Meta and Google advertising efforts fell short, Kevin found traction through creators who understood the frustration his product solved. One launch video generated approximately 40,000 views in its first 30 minutes, eventually reached millions, and brought in orders from around the world. Kevin shares why authentic product demonstrations, trusted creators, and personal relationships became central to his influencer marketing approach.
Kevin also opens up about nine years in recovery from alcoholism and how he uses his businesses to create opportunities for others rebuilding their lives. His story offers practical lessons in product development, marketing on a limited budget, and building a business with purpose.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
How Kevin developed a new consumer product without prior experience in CAD or 3D printing.
What made an influencer launch video generate millions of views and international orders.
Why showing a product solving a familiar frustration can help turn attention into sales.
How genuine creator relationships helped Mudplugz gain exposure on a limited marketing budget.
What Jon’s experience working with Billy Mays reveals about persuasive product demonstrations.
How Kevin creates work opportunities for people in recovery while growing his business.
The spending lessons Kevin carried from his carpentry business into his product launch.
You can listen to the full interview wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Visit Mudplugz.com to learn more about Kevin’s drywall repair solution, or search for Mudplugz on Amazon. Explore the brand’s social media to see the product demonstrations discussed in this episode.
Ready to launch your product or grow your brand? Visit HarvestGrowth.com to book a free consultation and learn about the Perfect Launch Blueprint, a process designed to clarify your audience, messaging, offer, and marketing strategy before you invest in media.
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.
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