Updated: Jan 10
"Christmas in July" is a pretty common term thrown around by big box retailers to advertise summer savings events. This coined phrase is used in hopes of getting consumers to start thinking about the holidays coming up, and to obtain incremental sales while doing so.
As product marketers, we are also pretty busy during this season as well, but our objective and definition of "Christmas in July" is quite different than just seeking a lift in unit movement.
We are looking to get our clients' products in market, tested, tweaked, and perfected BEFORE the holiday season.
Many inventors, entrepreneurs, and first time product launchers make the costly mistake of getting their product in market for the first time DURING the holiday season. Find out why we advise that you launch your product a few months before the holidays and how that can be the differentiator between a white Christmas and a lump of coal for your product launch by watching the video below!
Launching a new product is hard. Even with the perfect product, if you make a misstep with the pricing, the messaging, the packaging or the advertising, it may never get off the ground.
We developed the Perfect Launch system that combines our experience from 15 years of launching products that now total over $2 billion in sales. When you follow this approach, on average, your results can be 20 times better versus traditional marketing campaigns.
Do you have a product or service that you are ready to get into market? Click here to book a FREE 15 or 30 minute phone call to see which launch strategy is right for you. PLUS - as our gift to you, we are offering $1,000 off our Perfect Launch packages for anyone who signs up before August 1st, 2017!
What are you waiting for?! Contact us today to learn what launch strategy is right for you and take advantage of this special offer!
To your success!
- The Harvest Growth Team
What are your thoughts on this topic? Do you have any particular topics you'd like to suggest for future posts? We would love to hear your comments!!