How to Build a Powerful Brand Through PR and Media Even If You’re Just Getting Started
- Harvest Growth
- Jul 25
- 2 min read
In today's episode, we speak with Nathan Yearsley, CEO of Augason Farms, who went from having zero media experience to landing over 50 interviews across major TV, radio, and podcast platforms. He shares how Public Relations (PR) has become a powerful tool to transform not just his company's public perception, but also its business growth, and to transcend tough business climates.
You’ll learn how Nathan used storytelling, vulnerability, and everyday technology to secure media features, establish brand trust, and reposition a legacy company into a modern, mission-driven brand. Whether you're just starting or trying to scale, this episode is your step-by-step blueprint to using PR as a growth engine.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
How to land PR interviews with zero experience or connections
Why emotionally honest storytelling is your secret weapon in media
The simple steps to start with just a smartphone and a message
The mindset shifts that can help you become confident on camera
The type of stories TV and podcast producers look for
How PR turns cold audiences into loyal, trusting customers
You can listen to the full interview on your desktop or wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Nathan is the CEO of Augason Farms, one of America’s leading emergency food brands known for shelf-stable, great-tasting food designed for both disaster readiness and everyday use. To learn more, visit www.augasonfarms.com now and get 15% off your purchase.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenue? Set up a free consultation with us today!
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