Amazon SEO, PPC & Rufus: What Sellers Need to Know Now
- Stanley Igboanugo
- 5 minutes ago
- 21 min read
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Rachel Hasson, Amazon expert and founder of Evolve Ad Agency, to break down what brands need to know to compete and convert on Amazon today.
Rachel shares how she built her Amazon expertise from the ground up, starting with listing optimization work on Fiverr while managing Amazon accounts in a full-time marketing role. Today, she helps brands improve their Amazon presence through better listing strategy, conversion optimization, PPC campaigns, and channel growth.
The conversation dives into why so many brands make the mistake of copying their website content directly onto Amazon — and why that rarely works. Rachel explains what she looks at first when evaluating a brand’s Amazon presence, including main images, infographics, listing copy, backend attributes, A+ Content, and how well the listing is built to convert shoppers in a crowded marketplace.
Rachel also shares timely insight into Amazon’s AI shopping assistant, Rufus, and why sellers need to start optimizing not only for shoppers, but also for how AI understands and recommends products. From alt text in A+ Content to image copy and product attributes, she explains how Amazon’s changing search experience is reshaping listing optimization.
The episode also covers Amazon PPC, including why brands should fix conversion problems before spending more on ads, how video can help products stand out, and why sellers should be careful about trying to manage campaigns without fully understanding how quickly Amazon advertising changes.
If you’re selling on Amazon, launching a new product, or trying to improve an existing listing, this episode offers a practical look at what actually drives visibility, clicks, conversions, and long-term marketplace growth.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
Why your Amazon listing should not simply copy your website
How to optimize your main image to stand out in search results
Why infographics and listing images matter for both shoppers and AI
What Amazon Rufus is and why sellers need to optimize for it
How A+ Content, alt text, FAQs, and product specs can improve visibility
Why conversion issues should be fixed before scaling PPC
How video ads can help brands stand out on Amazon
Why founders should be cautious about managing PPC themselves
How to handle Amazon support issues with persistence and the right framing
Why TikTok Shop and Walmart.com can complement Amazon growth
You can listen to the full interview wherever you listen to your podcasts.
Or, click to watch the full video interview here!
Want to connect with Rachel?
Visit EvolveAdAgency.com to learn more about Rachel Hasson and Evolve Ad Agency.
Do you have a brand you’d like to launch or scale?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.
Prefer reading instead of listening? Read the full transcript here!
[00:00:00]
Jon LaClare
What if the biggest opportunity in your Amazon business isn't more traffic, but improving conversion and fixing the problems that are slowing you down? In today's episode, we're covering listing optimization, smarter PPC strategy, and insider tips for getting quicker and more effective support from Amazon when things go wrong.
[00:00:19]
Jon LaClare
Well, let's get started.
[00:00:21]
Announcer
Harvest the growth potential of your product or service, as we share stories and strategies that'll make your competitors nervous. Now, here's the host of the Harvest Growth podcast, Jon LaClare.
[00:00:34]
Jon LaClare
Over the past 20 years, our team has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue for our clients.
[00:00:42]
Jon LaClare
On this show, we break down what actually works in product marketing, real stories, real strategies, and lessons you can put to work in your business right away. So whether you're getting ready to launch for the first time or you're looking to scale what's already working, you're in the right place. Right, let's jump into today's interview.
[00:00:58]
Jon LaClare
I wanna welcome the founder of Evolve. Now, they are an Amazon consulting agency or ad agency. And Rachel Hassan, we've worked together on many projects over the years. She is a true expert in Amazon. So if you have any questions on Amazon, this is an interview to pay attention to and probably refer back to as well.
[00:01:17]
Jon LaClare
But before we jump into the questions, Rachel, I just wanna welcome you to the show.
[00:01:21]
Rachel Hasson
Thank you. Hi. Happy to be here.
[00:01:23]
Jon LaClare
Absolutely. Thanks for joining us today. I know how busy you are, uh, and I appreciate all the work you do for many of our clients. And I wanna share some of your expertise as we go through this.
[00:01:31]
Jon LaClare
But first, let's get into your background a little bit. How did you first get into becoming a true Amazon expert?
[00:01:38]
Rachel Hasson
Yeah. Honestly, I, I started from the bottom. Like, I started by doing listing optimization on Fiverr. Um, I was working full-time as a marketing manager, and, um, the boss just kind of threw me to the waters.
[00:01:53]
Rachel Hasson
He's like, "I want you to manage our Amazon account." And I was so pissed. I was like, "No. Why? Why are they putting this on my desk right now?" Um, but I did it, and I learned. And while I was doing that, I also got really good at, uh, optimizing listings on Fiverr, like I said. Um, and here we are.
[00:02:13]
Jon LaClare
So you were doing the Fiverr on the side while working at the, the, the job at the time and just got more and more into it.
[00:02:19]
Jon LaClare
Obviously, you found a passion for it and a, and a true expertise. Uh, let, let's talk about what, what do you first look at? So when you have a new client that comes on board, what are maybe the first three or first several things that you review before you make recommendations on what to change to improve their business?
[00:02:35]
Rachel Hasson
Yeah. Um, the first thing that I look at is actually the listing on Amazon and the brand's website. I kinda wanna see what they're doing for their presence, branding, uh, and, uh, if this brand is well put together, meaning, like, their website is looking like a million dollars, and then the Amazon is lacking, or, um, just, um- What do they put the emphasis on as a c-- as a, uh, brand?
[00:03:04]
Rachel Hasson
Uh, and most of the time, what I notice is that, uh, the website will look amazing, but the Amazon listings will not be set up to convert. They will be set up just copy-paste from the website So that's, that's the first thing I look at.
[00:03:18]
Jon LaClare
Yeah. And on the, on the listing side, so if we talk about, you know, if a lot of people when they jump in Amazon, whether they're trying to optimize or get on for the very first time, you think about PPC or pay-per-click advertising, dr- running media, and that's important.
[00:03:30]
Jon LaClare
We'll talk about that. But I like that you brought up the first thing. Before you ever get to that, you've gotta... If you're driving traffic within Amazon to your listing, it's like driving to your website. If you've got a bad website, no one's gonna convert. No one purchases right from you. So you wanna make sure your listing is truly optimized.
[00:03:45]
Jon LaClare
So what are some of the things you maybe often notice? What types of changes do you make to, to listings to improve them?
[00:03:53]
Rachel Hasson
Yeah, absolutely. So the first thing w- I notice is that, um, the main image, how does it look like? Because, uh, a lot of brands, they don't consider the fact that when you go on Amazon, uh, you're not alone there.
[00:04:05]
Rachel Hasson
So when someone searches for a product, for example, let's say a phone case, then there are thousands of phone cases in front of their eyes, and so they don't consider that the main image, um, will have an impact, and it's a whole psychology around it. Where, where do the eyes go when you search for a product?
[00:04:24]
Rachel Hasson
What draws your attention? So the, the main image is a huge part of, um, the conversion rate optimization that we do. Um, and then after that it will be the infographics. We need to consider that people have a short attention span, so they will, um, they will read, but they will skim read. And also now with the AI, with Rufus and Cosmos, it's really important to make sure that the actual images, the infographics, have the correct text on them because the AI will scan the text on the images.
[00:04:57]
Rachel Hasson
So for the last few months, a big focus, uh, we put a big focus in our agency is to make sure that, um, we optimize for AI and for, uh, Rufus to make sure that, um, first of all, Rufus will suggest our product because it deems it relevant. Second, that we will get picked up and, and, uh, Rufus will have answers to the questions people will ask regarding our questions.
[00:05:21]
Rachel Hasson
So those will be the main points of focus. Of course, after that, there's the listing, uh, copywriting a- and, uh, keywords. All of that needs to be dialed in. Um, and also the attributes. There's so many attributes in the backend where, uh, when people, uh, list products, they don't even bother to, like, put, and it's super important to make sure it's all filled out to the max because some people, they will use the sidebar to filter, filter by price, by material, by...
[00:05:51]
Rachel Hasson
And you want to show up if people do that because people, shopping became smarter. People do their research. They use the filters. They use AI. So it's really important to make sure that all of that is covered.
[00:06:04]
Jon LaClare
And for those that are listening that don't know what Rufus is, can you just explain what is Rufus?
[00:06:07]
Rachel Hasson
Yes. Rufus is Amazon, uh, integrated AI Uh, it's like a bot that helps customers buy. Like, you can ask it questions. It also-- it offers you, um... It offers questions, like answers to questions. For example, if you look at a T-shirt, it will show you, um, a question, "Will this T-shirt fit for me?" It kinda gets to know you, your behavior, and also, um, Amazon product landscape And this is really revolutionary.
[00:06:35]
Rachel Hasson
Like this is the future, and anyone that's not optimizing for that is gonna stay behind.
[00:06:41]
Jon LaClare
Absolutely. I wanna differentiate, you mentioned website versus the Amazon listing. In some ways they're different. So a lot of traffic that goes to your website, wherever they're coming from, right, whether they saw a Facebook or a TikTok ad or maybe it on, on TV or heard from a friend, but they go to your website.
[00:06:57]
Jon LaClare
While they're on your website, that's your product or your business is all that they see. Amazon's very different. It's like obviously going to Google. It's like a search engine. It's a start of the search. And when you get to the listing, m- mostly what you see is your product, but even on your own listing, you've got competitor products that are gonna show up in the middle of it.
[00:07:15]
Jon LaClare
So it's that much more important, I would say, to optimize the language, the imagery, et cetera, on Amazon once they're there to make sure you keep them there. But also you mentioned the, the listing image. If you go-- If you think about the search area in Amazon, you search for a product, and I wanna get a phone case, for example, right?
[00:07:31]
Jon LaClare
I'm gonna see a, a scrolling page of phone cases. You've gotta grab their attention very quickly in this sea of sameness, right? So even though our listeners, I'm sure you're, you're thinking, "Hey, my product is very different," and that's tr- you know, may be very true. But if it doesn't look different, if it doesn't stand out, the, the viewer, the visitor to Amazon may not have any inclination of that.
[00:07:54]
Jon LaClare
Now, how do you optimize that listing image? 'Cause Amazon's gonna tell you, you have to have the product, no words, white background for your main image, your main listing image. So what do you do to optimize and, and to stand out with that, that primary image?
[00:08:07]
Rachel Hasson
Yes, I'm glad you asked that. It's really important.
[00:08:10]
Rachel Hasson
Um, we have a system in our, in, in the agency, it's called the brand accelerated method, uh, acceleration method, and it has three pillars, and the first pillar is going to be market intelligence. What we do in that stage is that we look at all the competitors, including their main image. We open it up, we look at it, like just wanna see what's happening when you type the main keyword in the search.
[00:08:32]
Rachel Hasson
Um, and then we start to see what the competitors are doing. We're looking at angles where, uh, products are positioned. We might wanna change the angle altogether, so when someone searches, uh, we will pop out because the angle is different. We want to maximize on the actual space. Like if the image is fifteen hundred pixel height, then we wanna at least like thirteen hundred, uh, pixel height to have our pro- product.
[00:08:56]
Rachel Hasson
We might add like a water splash. Like depending on the niche, depending on the product, we might add like, uh, if it's a cream, we might add like a vanilla or like something that will make it pop and add color to it. Um, there are also a lot of, uh, competitors that are successfully able to add some text. So for example, you have- A product in its packaging, you can actually put almost like a sticker on that supplement, for example, and write, for example, 90, 90 capsules or like write, I don't know, warranty.
[00:09:29]
Rachel Hasson
Like, just have more information that, uh, when Amazon scans it, it's not really, uh, picking up that it's just text on image. It looks like a part of the packaging. Um, so there's a lot of room to play with this. We try to stay within Amazon TOS, of course. Uh, but yes, I mean, it's just a matter of, uh, looking at it from desktop, and very important from mobile devices as well.
[00:09:54]
Rachel Hasson
We want to make sure that on mobile the, the experience is different. So sometimes images will be more, will take more of the screen on, uh, mobile. So we research that. We look at the competitor that's doing that. We look at the, the dimensions of the image that they're using, and we're just really trying to, um, create something different.
[00:10:13]
Rachel Hasson
I hope that makes sense.
[00:10:15]
Jon LaClare
Yeah, no, absolutely. I think it's good. I, I like how you talk about the competition, like looking at the competitors, because a- again, unlike a website where it's all, you own everything on the website, on Amazon, you've got competitors even in your own listing, but certainly before you get there.
[00:10:29]
Jon LaClare
And it's how do you stand out from the sea of competitors? So once you make your design, those that are listening, it-- make sure that you look at it on the search pages for keywords that you're using and, you know, what other competitors show up to make sure you do stand out from a visual perspective. So there's the listing images.
[00:10:43]
Jon LaClare
You've given, given some good advice on the top section, right? The li- what we call listing images. There's several next to the, the very top of the image. Below, there's something called A+ content. So for our listeners, this is the section that are... It almost looks more like a website. As you scroll down on Amazon, there are bigger images, a lot of copy.
[00:11:01]
Jon LaClare
Uh, again, more of a website feel. Uh, Rachel, can you talk about A+ Content? Like, what are your recommendations there? So how does that differ? What do we try to do differently down in the A+ Content section versus the main listing images above?
[00:11:15]
Rachel Hasson
Absolutely. So the first thing I will say is that i- in the A+ Content, you have alt text in the back end of the images, and, uh, that has weight, again, with the AI and Rufus.
[00:11:26]
Rachel Hasson
Um, it's important to make sure that you use, uh, like you actually describe even like, um, an answer to a question or you actually put valuable keywords in the back end in the alt text. So that's the first thing I wanna say about that. Um, w- we as an agency, we have a, um, a g- very talented graphic designer, and for the longest time we've been doing A+ Content, A+ Premium Content.
[00:11:51]
Rachel Hasson
That's basically just all the models are images, banners. Um, and now we decided to start testing d- start testing different models of A+. So we have one version that's just the banners with the text on it, and then we do another version that we use Amazon's, uh, blocks where you need to input the text. And, uh, what I try to do there is I try to do, uh, to use the FAQ model, and I research the top, uh, questions for the product.
[00:12:21]
Rachel Hasson
I d- that's a part of the initial competitor research. We basically figure out what questions customers will have on this product, and we put everything in the Q&A section in the A+ Content. Second thing I do is I use the, uh, item specification model, which basically that's where you can use it to put ingredients, materials, all of the actual, um, data points that also people might ask or, or need to know about the product that they mentioned, the weights, the different users, stuff like that.
[00:12:52]
Rachel Hasson
Um, and we are testing it right now in the agency to see what is, what is better and what is the impact on the, um, one approach, approach versus the other approach with the AI search. Like we're literally honing in on the AI segment of Amazon.
[00:13:10]
Jon LaClare
That's one of the benefits of working with an agency is you've got the ability to test across different categories and see what's working for one set of businesses.
[00:13:17]
Jon LaClare
'Cause, you know, uh, uh, even though you might be selling, I don't know, 10 or 100 different categories, they're different from each other, but there are a lot of similarities in terms of how things perform or why they perform on Amazon and, and getting those learnings. There's, there's tremendous value behind that.
[00:13:31]
Jon LaClare
And I wanna, uh, point out too the, the importance of testing. So you're testing this now, uh, because it changes, right? It... What worked six months ago, sometimes even a month ago, on Amazon is different. Like, they, their back-end structure changes all the time, so you've gotta be on top of it, constantly testing your business to make sure that you're at the forefront, that you're doing what works today, not what worked six months ago, 'cause it-- that's why we see results.
[00:13:57]
Jon LaClare
If you leave something alone on Amazon that may have worked really well for years, it's gonna gradually oftentimes decline just because you're, again, not keeping up with what works, uh, in today's world. Let's talk about PPC a little bit. So we've got the listing. Everything's perfected there, right?
[00:14:10]
Jon LaClare
Listing, images, A-plus content. Next step is, okay, now p-PPC, you're advertising within Amazon. So what are some of the first things you look at when you, again, bring on a new client and... or, or optimizing or creating maybe a new, uh, PPC campaign for them?
[00:14:25]
Rachel Hasson
Yeah. So we want to make sure that, uh, the client has all types of PPC campaigns.
[00:14:30]
Rachel Hasson
We wanna make sure to test all the different types, uh, across their entire catalog. Uh, but again, like, before we even dive into the PPC, we wanna fix the conversion issues in the account, because we don't wanna spill, uh, unnecessary m- uh, budget on listings that don't convert well. So we're very, very strong on conversion rates.
[00:14:50]
Rachel Hasson
Um, and then whene-whenever we fix that, we also see it translate in PPC. The idea w- I have, uh, me personally, I'm a very big advocate for content, videos, images. Like, um, I think that what, what works best is testing different types of videos on Amazon, and I'm sure you agree with me because it's your industry as well.
[00:15:09]
Rachel Hasson
We use videos that you make us, and they're amazing. Um, and so yes. So what I like to see is a lot of video use for the, um, for the main, uh, ASINs.
[00:15:21]
Rachel Hasson
Um, and in PPC, we have all those different types of campaigns we like to use other than video. We use branded campaigns. We use, um, self-protection campaigns where we basically target our own ASINs, so, uh, in our product page, instead of seeing competitors, they actually see us. Like, I can go and look at a specific, um, I don't know, a specific phone case which is, uh, purple, and then I can show my other colors or my other, uh, like complementing items on my page.
[00:15:52]
Rachel Hasson
So there's a lot of different types of campaigns that we personally use to make sure that we cover the entire catalog, and we make sure that we protect ourselves from, uh, other people riding on our name, our brand name, et cetera. Um, so with the PPC, it's a whole different, uh, division that does that and, and the benefit of, of, um...
[00:16:14]
Rachel Hasson
The focus that we put is to really just cover all the different types of campaigns and make sure that we use content because content is king, and in a lot of categories, there's not enough use of videos. So that's really, um, something that works to our advantage in the PPC.
[00:16:30]
Jon LaClare
Yeah, and I'm glad you brought that up.
[00:16:31]
Jon LaClare
Obviously, obviously we love video. We see a lot of success with it on Amazon and other platforms as well. But one of the reasons it stands out on Amazon is because it's fairly unique or, or at least not extremely common. You don't have a lot of your competitors doing it in most spaces. So where you-- depending on your category you're in, you may be in a sea of other products that are sort of similar.
[00:16:51]
Jon LaClare
Again, everyone that's, you know, "My product's unique," et cetera. Yes, but, but other products are potentially solving the same problem, and there's a, there's a lot of them out there. One of the great ways to do it is with better content. Of course, standing out with listing images, but through an ad structure, through ad creative like video, uh, that can certainly help it stand out quite a bit.
[00:17:10]
Jon LaClare
Is there, is there an area as you work with, with clients that you wish sellers would understand more about PPC? Like, what, what are they getting wrong, I guess, as you see it out there, people, whether they're doing it on their own or when they come into you and you're kind of fixing a campaign that hasn't been working as well as it should?
[00:17:25]
Jon LaClare
What are they doing wrong with, with campaigns typically?
[00:17:28]
Rachel Hasson
Yeah. Um, well, I'll be the first to admit that Amazon PPC is really hard. It's not easy. And, and if you're a founder and you find yourself adjusting your bids, like stop. So I would say, um, just the mistake that, uh, founders and, and people are doing with the PPC is thinking that they can actually, um, do it without making it their main thing.
[00:17:54]
Rachel Hasson
That's why I have people in my agency that do only PPC. Um, and it's important to, to understand what you're doing, understand how you adjust your bids. There's, there-- It's like, it's like looking at it Like a timeline. And you can really mess things up for yourself if you're doing it incorrectly, and it's really important...
[00:18:13]
Rachel Hasson
I, I would say this, it is important to understand how it works because even when you hire someone, you want to be able to check what they're doing and if it's the right thing, right? So yes, I would say, um, that's really important. Also, what's really important is understanding that Amazon PPC keeps changing.
[00:18:30]
Rachel Hasson
Whatever worked six months ago, again, doesn't work now as well. Um, and just th- there's a constant need of learning and pivoting on, on that. So yeah.
[00:18:42]
Jon LaClare
Absolutely. Good, good advice. So another leg of the stool that we work together on with some of our clients is problems, right? So problems arise on Amazon.
[00:18:51]
Jon LaClare
It's... And it's often s- driven by the system. It's just in... The, the more you grow on Amazon, the more things you add on there, the more problems, just random problems are gonna, are going to appear. And it's different for every business. It might just be a glitch in the back end or getting something resolved.
[00:19:05]
Jon LaClare
You upload an image and it doesn't show up, or there's problems with the inventory going in. So there's thousands of dif- different things that can happen. I wanna keep it kind of high level. What's the, what is the approach that you've found works best? It's kinda hard. There's no- nobody you can call typically.
[00:19:21]
Jon LaClare
Now, the bigger you get, you get a, a dedicated rep and it completely changes. That's fantastic, right? When you sell a lot, then Amazon wants more of your business, and you actually do have somebody to call. But in the early days, that's not easy to get a hold of them. So what, what is the right approach that you guys use maybe to, for these smaller sellers to help them to get answers to their problems or issues that they might be facing technically on Amazon?
[00:19:44]
Rachel Hasson
Yeah, I would say this is more of a mindset thing, and it's just accepting that this is part of the game and, uh, making sure that you have patience and consistency. And what I mean by that is that opening a case with Amazon, we all know you can open a case and forget about it, or you can just get an answer, "Oh, sorry, we can't change the brand name.
[00:20:03]
Rachel Hasson
We can't change the category." It is incorrect. They can do everything. So I would say literally just, uh, keep trying and keep asking for higher level of support and just, it-- like, eventually it will happen. I've seen the impossible happen. I've seen, uh, Amazon removing thousands of units, like already telling me, "Sorry, we already started the process of removal," for us to actually being able to stop, stop them from like, I don't know, destroying millions of units, you know?
[00:20:33]
Rachel Hasson
Um, yes. So it is possible to get what you need from Amazon. You need to keep trying. If it's not seller support, you try it with brand registry. You just keep trying until you get that result. Um, so just be ready for it mentally. Just, you know, take a deep breath and understand that like any big company, they have different levels of support, and then you just wanna keep aiming to the person that can actually help.
[00:20:58]
Jon LaClare
Yeah, persistence is, yeah, absolutely key, and it's oftentimes, you know, you wish they'd answer right away and be resolved, and that's probably more often than not not the case. But with persist... Yeah, right, exactly. But with persistence, they-- You know, they want you to succeed because when you sell more of your product, you know, they, they win as well, right?
[00:21:19]
Jon LaClare
So they're, they're there to help. It's just, it's a, it's a big business, so it takes persistence to get to the right person sometimes and or maybe even for them to even understand the issue, et cetera. So yeah, I like that. That's a good answer. Well, Rachel, the... Yeah.
[00:21:30]
Rachel Hasson
Point. The first thing is that, um, when you frame things and you tell them that it's hurting the customer experience, they tend to listen better.
[00:21:39]
Rachel Hasson
And the second thing is that right now everyone have access to LLMs, uh, GPT, Claude. You can ask Claude or GPT for advice. How do I solve this? How do I go about it? And that's actually creating smarter sellers that are more capable of reaching out to Amazon and getting better results.
[00:21:58]
Jon LaClare
Great points. Great points.
[00:22:00]
Jon LaClare
No, I'm glad you did. Rachel, this has been a great interview. It's tons of valuable information I, I'm sure our audience is gonna love. Is there anything else we didn't bring up that you'd like to, to share? Anything else that would help our audience?
[00:22:10]
Rachel Hasson
Um, I'm, I'm pretty complete. I would, would say one thing without adding branches, is that what I'm noticing right now is that, uh, selling on TikTok Shop works really well complement- complementing Amazon sales as well.
[00:22:26]
Rachel Hasson
Because TikTok Shop is like the missing content piece that I mentioned earlier that you can do, and it creates an aura of like people see it on TikTok and then they buy it on Amazon for trust. So I just want everyone to consider that, as well as consider, uh, Walmart.com, which is also a channel that I've seen a lot of growth on with, like, Amazon sellers.
[00:22:48]
Jon LaClare
Absolutely. So yeah, if you're on Amazon already, look to other marketing channels to grow beyond, of course. But also the other way around, so there may be businesses that are listening that are killing it on Facebook, Instagram, or TikTok Shop. I, I implore you, please add to Amazon as well if you don't already, and optimize.
[00:23:07]
Jon LaClare
You know, you may just like throw it on there, like, "I've got an Amazon presence," but optimize it because whatever marketing channel you're on outside of Amazon, there is a percentage. For every category it's different. It might be 50% of your audience that buys everything from Amazon. So they see your ad somewhere else, they go search for it on Amazon.
[00:23:23]
Jon LaClare
You wanna make sure that they find it. Sometimes it's, you know, a lower percentage than that, but it's, it can be very significant. So you wanna make sure your presence is optimized, even if it's not your core. There's a lot of benefits for marketing and staying outside of Amazon, oh, as well, right? Not instead of.
[00:23:38]
Jon LaClare
But on your own website, you own your customer. There's, the margins can be higher. There's a lot of benefits as well. But what you don't wanna do is miss out on those customers that exclusively shop or primarily shop on Amazon. So it's an extremely important marketing channel, uh, and it can be done either by yourself with some great advice from Rachel.
[00:23:54]
Jon LaClare
Or Rachel, uh, is a fantastic agency to work with, and if you do have questions specifically for Amazon and wanna... If they wanna get a hold of you directly, Rachel, how do they do that?
[00:24:04]
Rachel Hasson
Yes. So, uh, they can reach out to me, uh, through my website, uh, evolveadagency.com. Uh, it has a contact us. It has a phone number.
[00:24:12]
Rachel Hasson
Feel free to reach out on WhatsApp. And, um, yeah, I'm happy to help.
[00:24:18]
Jon LaClare
Perfect. And of, of course, as always, we've got the website URL in the show notes. If you're driving or wanna come back and search for this later, you can find the podcast wherever you're listening or watching before or as always at harvestgrowthpodcast.com to get the, her URL or a transcript of this full interview just to get a summary of what, what she taught us today.
[00:24:37]
Jon LaClare
Well, thanks again, Rachel. I really appreciate the time. And to our audience, if you wanna take the next step in growing your business, please visit harvestgrowth.com to connect directly with our team. There you can book a one-on-one conversation focused on your business. But today, thank you for listening, and we'll see you in the next episode.