After launching hundreds of successful products and services, we often get asked, what is Harvest Growth’s Secret Sauce?
Every product or service launch we execute goes through a similar process that always starts with testing. We use a few methods to test the market to ensure we determine the right audience, offer and messaging before you start putting money into your campaign.
We survey an objective audience of at least 100 to 200 people to determine purchase intent, expected price, who is likely to purchase, barriers to purchase, and valued featured and benefits.
A focus group is a great way to get qualitative responses. It can be extremely useful when you have questions about creative or product changes to make. We bring in an unbiased group and talk to them about your product for 30-60 minutes and then ask an array a questions about what they like or don't like.
A trade show is a great opportunity to talk live face-to-face with your potential customers. This is a valuable way to find out very quickly the answers you need to make your campaign successful.
We use these market research tools, as well as extensive competitor research to determine the best messaging for your product and how to reach your target customers. When you can optimize the right audience, offer and messaging, you can make almost any product or service successful.
If you have any questions on how you can implement this process to improve your marketing results, schedule a free consultation with one of our product launch specialists.