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What’s it like to get a license deal?

Updated: Jul 29, 2019

Have you ever been curious to know what it’s like to license your product to a big multi-national marketer? You’ve poured an amount of sweat and tears into your product that only another inventor could understand. Is it worth it to give up your product and let someone else market it?

We recently helped Jen and Hayley, the founders of Zipit Bedding license their product line to OnTel Products, the marketers of Pillow Pets and many other $100MM+ successes over the past 25 years. The Zipit founders have a unique perspective on license deals because they marketed their product on their own successfully for almost a year before signing with OnTel Products.

Listen to two interviews from Jen and Hayley to hear their story. First, listen to this 2-minute interview to hear how excited they are with their new deal:

Then listen to their hour-long interview on their first-hand experience on Shark Tank. Learn why they were better off turning down the Sharks’ recommendations to NOT do an infomercial launch:

We are so excited for Jen and Hayley, but they are one of many stories in this industry where inventors are able to turn over their products to a cash-rich marketer and collect royalties. License deals aren’t for everyone, but if you are considering a license deal for your product, please contact our office, and we would be happy to explain the process and help you decide if it’s right for you.


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