RESULTS SKYROCKET WHEN ONE UNDERPERFORMING METRIC WAS ADDRESSED

BACKGROUND

The Tricep Toner is the first lightweight, portable, and adjustable exercise system that works with active resistance. Tricep Toner isolates and works out the three heads of the tricep muscle through the simple act of straightening and bending the arm in a repeated manner. Tricep Toner tones, shapes, and strengthens the tricep muscles while burning away fat.

CHALLENGE

While the product did have strong interest from consumers based on strong engagement rates online, once on the website there was a lackluster conversion rate.

STRATEGY

Launch a new website on a different platform (Shopify) built for conversions by tapping into insights and learnings from digital campaign thus far.

RESULTS

Upon the launch of the new website we were able to achieve instant growth on all Key Performance Indicators. With further optimizations, conversion rates grew over 300% resulting in stronger campaign ROI overall.

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