COMPLEX PRODUCT ACHIEVED EXTREMELY HIGH ROI BEHIND UNIQUE VIDEO MARKETING CAMPAIGN STRATEGY
CampMaid wowed retail buyers at Wal-Mart, Cabela’s and other large national chains when they first presented their line of Dutch Oven Accessories because they were the first to innovate in that category in a “hundreds of years!” Now CampMaid is a leader in outdoor cooking accessories because of their constant stream of innovations.
CampMaid saw immediate success from a simple video that showcased their product at a tradeshow and went viral within hours, leading to an immediate influx of orders, but when they produced more videos, they couldn’t figure out how to predictably scale their business. The product line is complex to show and difficult to digest in a 5 to 10 second video, so non-traditional social media video strategies needed to be custom developed.
Harvest Growth was brought in to develop a strategy for consistent branding across a variety of videos with the goal of delivering a profitable ROI through paid social media on Facebook and Instagram as well as national television advertising.
We were able to deliver almost immediate profitability and grow media spend week over week with industry-shattering CTR (click-thru-rate), CPO (cost-per-order) and Conversion Rates. All these metrics combined to deliver ROAS (return on ad spend) 200% greater than the industry standard