HSN/QVC
The Home Shopping Network (“HSN”) is credited as the network that established OxiClean as a household name. It was there that Billy Mays first sold this ground-breaking stain remover to thousands of eager consumers. HSN can be a good testing ground for the right product. It is generally accepted that direct-response television (“infomercials”) is the appropriate first step for most products, but HSN can be a valuable testing vehicle under certain circumstances.
The opportunity is great! HSN is a $2.8 BILLION enterprise that ships over 50 million products annually. QVC is approximately twice the size of HSN and has shipped over 1 Billion products since its inception in 1986. There are several pros and cons to consider when choosing to pitch your product to either QVC or HSN, and as a general rule, you can only sell your product to one of the two.
We have successfully brought several products to both HSN and QVC and can help you through the complicated pitch process. Contact Us, and we can help you decide if QVC or HSN should be part of your test campaign. They can also be a valuable part of your rollout campaign, potentially delivering millions of dollars in revenue from your product. |
